Director of Marketing, USC Athletics

University of Southern California•Los Angeles, CA

3d•Onsite

About The Position

The University of Southern California (USC) is seeking a Director of Marketing to join its Athletics department. This role is responsible for managing and coordinating marketing and promotional efforts for USC Athletics, with a focus on beach volleyball, women's volleyball, men's volleyball, and other Olympic sports, as well as secondary responsibilities for men's basketball game-day promotions. The position also involves overseeing the Trojan Fever Rewards program for students, developing student marketing initiatives, and serving as a liaison for campus spirit groups. The Director will report to the Associate Athletic Director for Marketing and collaborate with the external team and other departments within Athletics. The ideal candidate will have demonstrated collegiate sports marketing experience, the ability to create and implement marketing plans, and strong project management skills. Experience in higher education and understanding the needs of college athletes are preferred. This position is committed to non-discrimination and equal opportunity and requires some work during nights and weekends.

Requirements

Minimum of a bachelor’s degree (master’s degree preferred) and three years of experience. Combined experience/education as substitute for minimum education.
Thorough knowledge of marketing and business management required.
Knowledge of the principles, practices, concepts and methodology of marketing required.
Demonstrated verbal and written communication skills required.
Proficiency in basic office support software (Microsoft Office).
Graphic design experience with Adobe Photoshop, InDesign, and traditional graphic design software.
Knowledge of social media platforms (Facebook, X, Instagram, etc.)
Valid driver's license required.
Must demonstrate, through ideas, words and actions, a strong commitment to USC’s Unifying Values.

Nice To Haves

Experience working in higher education and/or a sports related field ideal.
Demonstrated sports marketing experience; experience with the sports of basketball, volleyball, and/or other Olympic sports ideal.
Ability to design and implement marketing plans for sports.
Ability to manage multiple tasks and projects simultaneously.
Understanding of the unique culture and needs of college athletes is preferred.

Responsibilities

Manages and coordinates marketing and promotional efforts for USC Athletics, with a concentration on beach volleyball, women’s volleyball, and men’s volleyball and aquatic sports, and with secondary responsibilities for men’s basketball on-court promotions and activations for home games.
Oversees, coordinates, and manages all marketing, fan experience, digital and traditional advertising, and promotional efforts for volleyball teams.
Overall marketing and advertising of USC Athletics.
Supports season ticket campaigns as well as the coordination/implementation of promotions and events surrounding revenue sports.
Develops and executes fan engagement efforts with an emphasis on growing the fan base.
Creates promotional initiatives that educate, inspire, and engage external audiences.
Serves as an integral part of football & men’s basketball planning.
Lead gameday activations with a team of interns.
Supports Director of Game Day Presentation on sponsored content ideation and execution.
Oversees and manages all marketing, membership goals, and execution of Trojan Fever Rewards program for USC students.
Creates and executes all student marketing efforts, specifically with men’s basketball.
Serves as lead liaison for campus spirit groups and program.
Promotes an environment that fosters inclusive relationships and creates unbiased opportunities for contributions through ideas, words, and actions that uphold the principles of the USC Code of Ethics.
Performs other related duties as assigned or requested.