Director of Marketing

Puppy Sphere•Toronto, ON

5d•CA$110,000 - CA$145,000•Remote

About The Position

Puppy Sphere is a high-growth startup redefining the wellness category through puppy therapy. As North America’s original puppy yoga company, we’ve built a community of over 400,000 people and partnered with global brands like the NBA, TikTok, and Google. We are looking for a commercially-minded marketing leader to drive measurable revenue and scalable growth by owning the systems, channels, and strategies that convert awareness into repeat visits and advocacy. This is a player-coach role where you will lead the Marketing team, manage agencies, and build scaling strategies, while also staying hands-on with performance analysis, creative direction, and opportunity identification. We seek someone who is commercially sharp, data-driven, creatively bold, and comfortable taking calculated risks to make the brand bigger and more impactful, avoiding safe and forgettable marketing.

Requirements

8+ years of progressive marketing experience, including experience leading and developing a marketing team.
Proven experience leading marketing for a consumer-facing, multi-location, DTC, e-commerce, wellness, hospitality, or experience-led business.
Strong commercial understanding of the full customer funnel, including acquisition, conversion, retention, and lifetime value.
Strong e-commerce experience, including digital conversion, landing pages, offers, checkout flows, and the path from acquisition through purchase.
Broad experience across performance marketing, lifecycle/CRM, brand, content, social, and organic growth.
Experience launching or growing multiple markets, locations, or regions.
Strong understanding of digital customer journeys and conversion optimization.
Experience managing meaningful marketing budgets and making investment decisions based on performance.
Significant experience managing external agencies and holding partners accountable for results.
Proven people leadership experience, with a strong track record of coaching and developing high-performing teams.
Strong analytical and commercial instincts, with confidence working directly with CAC, ROAS, conversion, retention, and LTV data.
Strong brand and creative instincts, with an understanding of how brand and performance work together.
Highly organized and execution-oriented, with strong project management skills and the ability to turn strategy into priorities, manage multiple workstreams, and keep the team focused and accountable.
Comfortable moving between strategy and execution. You can build the plan and still get into the work when something isn't performing.
Comfortable operating in a fast-paced, high-growth environment where there is significant opportunity to build and improve.

Responsibilities

Own the Marketing Strategy across growth, lifecycle, brand, content, and community.
Translate company revenue and growth targets into clear marketing priorities, budgets, and measurable KPIs.
Own marketing analytics and reporting with a clear dashboard tracking performance across key channels and KPIs.
Build a deep understanding of our customer and what drives acquisition, conversion, retention, and advocacy.
Balance long-term brand building with the short-term commercial needs of a fast-growing business.
Partner closely with the CEO and Leadership Team on company growth, expansion, and commercial priorities.
Own the strategy for driving profitable customer acquisition and ticket sales across our markets.
Lead paid media, SEO, and other acquisition channels, setting strategy, guiding testing and optimization, and working closely with channel owners to drive CAC, ROAS, conversion, and LTV.
Oversee e-commerce performance across the digital customer journey, including landing pages, offers, booking flows, mobile experience, and checkout conversion.
Continuously improve the customer journey across landing pages, studio pages, booking flows, offers, mobile, and checkout.
Build repeatable marketing playbooks for launching and growing new locations.
Partner closely with Operations to align marketing activity and spend with ticket inventory, seasonality, and market performance.
Identify and test new growth channels, audiences, offers, and creative opportunities.
Own the strategy for increasing repeat visits, frequency, and customer lifetime value.
Lead lifecycle marketing across email, SMS, loyalty, memberships, referrals, and reactivation.
Use customer behavior and segmentation to create more relevant and personalized communication.
Partner with Customer Experience to turn customer feedback and insights into improvements across the customer journey.
Build programs that give customers more reasons to return and stay connected to Puppy Sphere.
Protect and evolve the Puppy Sphere brand as we scale across markets.
Lead our content, social, creator, influencer, PR, and community strategy.
Develop campaigns and moments people genuinely want to participate in, share, and talk about.
Build awareness in each market through local creators, partnerships, community groups, and activations.
Ensure the Puppy Sphere brand feels consistent across digital channels, studios, customer communications, and new markets.
Lead, coach, and develop the Marketing team while remaining close to execution.
Create clear ownership, expectations, and accountability across the function, while keeping multiple projects and workstreams organized and moving forward.
Manage external agencies and partners, setting clear expectations and holding them accountable for performance and results.
Determine what capabilities should live internally versus with agencies, freelancers, or specialist partners as Puppy Sphere scales.
Build systems, reporting, and processes that allow Marketing to support significantly more locations without growing headcount at the same rate.
Recruit and develop exceptional marketing talent as the function grows.
Build strong ways of working across Marketing, Operations, Sales, Customer Experience, Tech, and Expansion.