Director of Marketing

Youth First, Inc.•Evansville, IN

18d

About The Position

The Marketing Director will lead Youth First's marketing and communications efforts to amplify our mission, enhance brand visibility, and drive engagement with donors, partners, schools, families, and the broader community. This strategic role involves developing and executing innovative campaigns that highlight our evidence-based programs, inspire support, and position Youth First as a vital leader in youth mental health and substance abuse prevention in Indiana. The ideal candidate is a creative storyteller with nonprofit marketing expertise, passionate about youth advocacy, and skilled in leveraging digital tools to create measurable impact.

Requirements

Bachelor's degree in Marketing, Communications, Public Relations, or related field required, Master's degree preferred.
Minimum 7 years of progressive marketing experience.
Expertise in digital marketing tools (e.g., HubSpot, Mailchimp, Canva, Adobe Creative Suite) and analytics platforms.
Strong writing and editing skills for diverse audiences, including donors, educators, and youth.
Passion for youth mental health, substance abuse prevention.
Excellent project management abilities, with the capacity to juggle multiple priorities in a fast-paced environment.
Creative problem-solver with a data-informed approach to storytelling and audience segmentation.
Mission-aligned, collaborative team player with high emotional intelligence, cultural sensitivity, and a commitment to equity and inclusion in all communications.

Responsibilities

Strategic Planning: Support the development and implement a comprehensive annual marketing strategy aligned with organizational goals, including brand positioning, content calendars, and multi-channel campaigns focused on mental health awareness, substance misuse prevention, and student success stories.
Content Creation & Storytelling: Oversee the production of compelling narratives, including social media content, blog posts, newsletters, videos, and infographics that showcase program outcomes, client testimonials, and community impact. Collaborate with program staff to ensure authentic, data-driven messaging.
Digital Marketing: Manage digital platforms (website, email marketing, SEO/SEM, social media-e.g., Facebook, LinkedIn, Instagram) to grow audience engagement, drive website traffic, and increase online donations. Analyze performance metrics using tools like Google Analytics to optimize campaigns.
Brand Management: Maintain and evolve Youth First's brand identity, ensuring consistent messaging across all materials. Coordinate with external vendors for graphic design, photography, and video production as needed.
Fundraising & Partnership Support: Partner with the Youth First team to create marketing materials that align with the yearly marketing plan that support donor cultivation, events, corporate partnerships and our school partners.
Team Leadership & Budgeting: manage a departmental budget, ensuring cost-effective initiatives that deliver ROI in donor acquisition and program enrollment.
Measurement & Reporting: Track key performance indicators (KPIs) such as engagement rates, lead generation, and conversion metrics; prepare quarterly reports for leadership to demonstrate marketing's contribution to organizational growth.
Handles other duties as assigned.