Director of Marketing

New Frontier Immigration Law•Glendale, AZ

6d•Onsite

About The Position

The Marketing Director will lead a high-performing team and drive the next phase of brand growth and demand generation. This role will oversee a multi-million-dollar marketing budget and a diverse team responsible for building awareness, generating qualified leads, and strengthening our position as the nation’s leading firm in humanitarian immigration law. The ideal candidate blends strategic vision with hands-on execution, thrives in a fast-paced environment, and leads with empathy and clarity.

Requirements

Bilingual (Spanish/English) — Required; essential for authentic and inclusive communication.
10+ years in marketing, with 3–5 years at a director or senior leadership level.
Proven track record managing multi-million-dollar marketing budgets and achieving measurable growth.
Demonstrated success in demand generation and brand development within a growth-oriented, professional services or legal setting.
Strong analytical mindset; able to translate marketing data into actionable business insights.
Skilled at building and scaling teams, with a passion for coaching and developing talent.

Responsibilities

Develop and execute a comprehensive marketing strategy that supports firmwide revenue goals of $1.5M per month ($18M annually).
Oversee a team of 2–4 marketing professionals, fostering an accountable, collaborative, and innovative culture.
Partner with the CEO, Sales, and Operations leadership to align marketing investments with firmwide business objectives.
Manage and optimize an annual marketing budget of $3–4 million, ensuring ROI and cost-effectiveness across channels.
Lead full-funnel performance tracking and analytics to connect marketing KPIs directly to revenue outcomes.
Produce and present marketing performance dashboards and insights to the executive team.
Design and oversee multi-channel campaigns that generate 4,000–6,000 qualified leads per month.
Leverage paid, organic, referral, and community strategies to expand reach and engagement.
Oversee campaign testing, segmentation, and automation to maximize conversion and retention.
Strengthen the firm’s brand identity and storytelling to position it as the trusted leader in humanitarian immigration law.
Champion consistent brand messaging and creative excellence across all digital and offline platforms.
Lead initiatives that highlight thought leadership and community impact.
Oversee and optimize the firm’s marketing tech stack, including: HubSpot CRM & Marketing Hub (required), Google Ads / GA4 / Meta Ads Manager, Call Tracking Metrics (for attribution and ROI), BirdEye (for reviews and reputation management), Microsoft Suite, Social platforms: TikTok, Instagram, Facebook, YouTube, and LinkedIn.