Director of Marketing

Oxford Suites & Hotels•Bend, OR

13d•Onsite

About The Position

The Director of Marketing is the strategic leader responsible for developing and executing the company’s comprehensive marketing vision. This role guides all aspects of brand positioning, digital and traditional marketing, creative direction, and campaign execution to strengthen performance across the Oxford Collection of hotels. With a focus on driving revenue growth, enhancing market presence, and supporting organizational goals, the Director leads the marketing team, aligns initiatives across departments, and ensures all marketing efforts reflect the company’s standards, culture, and commitment to exceptional guest experiences.

Requirements

Four year college degree in marketing preferred
At least 8 years’ experience in Marketing with project and employee management as part of the responsibilities
Hospitality marketing experience strongly preferred
Proven ability to design and execute high-impact campaigns with measurable results.
Strong traditional and digital marketing experience required
Strong strategic thinking, communication, and leadership skills.
Must be a United States citizen or possess a valid work permit
Must have valid drivers license and meet company driving standards
Must have strong computer skills
Must have excellent organization and time management skills
Must be able to travel to the hotel properties
Long hours sometimes required, including nights, evenings and weekends
Occasional overnight travel is required
Must be able to perform simple grasping, fine manipulation, and repetitive hand & arm movements frequently, and squeezing & overhead reaching occasionally:
Must be able to work indoors or outside;
Must be able to stand on feet throughout the day;
Must be able to frequently lift up to 20 lbs and occasionally lift up to 50 lbs with assistance;
Must be able to bend, squat crawl, kneel, push, pull, walk on uneven surfaces on an occasional basis;
While primarily an indoor job, must be able to walk outside in a variety of weather conditions (rain, wind, snow, heat);
Must be able to climb stairs occasionally, both indoors and outside in a variety of weather conditions (rain, wind, snow, heat).

Nice To Haves

Hospitality marketing experience strongly preferred

Responsibilities

Responsible for the marketing strategy development and delivery.
Manages different and multiple projects within the marketing organization.
Oversees the execution of the strategy.
Oversees and manages marketing budget.
Collaborates and aligns with Revenue Management and Sales strategy to achieve revenue goals.
Oversees a strategy for business mix and segmentation targeting.
Monitors market performance and customer feedback and recommends changes to achieve goals.
Directs and oversees social media profile and presence to increase visibility and traffic to the brand.
Directs the direction of the different brands.
Determines KPI’s and identifies measurements for reporting.
Identifies key events and creates plans for execution of such strategy.
Must design marketing campaigns around key revenue targets and executions.
Directs, collaborates, and reviews digital marketing strategy and through multi channels.
Collaborate, schedules, and implements yearly campaigns.
Responsible and manages the content and creativity of the marketing team.
Evaluate collection level market segmentation performance to budget objectives and recommend marketing initiatives to support key segmentation revenue.
Oversees and collaborates key word strategy for SEO.
Brand development and management through rebranding strategy.
Constant creative content development to grow the company’s footprint.
Oversee and manage trademarks for the Oxford Collection of hotels.
This role is responsible for recruiting, onboarding, and retaining a high-performing marketing team while fostering a collaborative, innovative, and accountable work environment.
The Director provides ongoing training, coaching, and professional development to support team members’ growth and ensure alignment with organizational goals.
This includes setting clear performance expectations, conducting regular evaluations, offering constructive feedback, and creating individualized development plans that encourage career progression.
The Director oversees project management within the department, ensuring priorities, deliverables, and timelines are clearly defined and met.
Additionally, the role guides the team through change initiatives, process improvements, and evolving business needs to maintain strong performance and cohesion across all marketing functions.