Director of Marketing

Niagara Water•Diamond Bar, CA

6d•$183,646 - $266,287

About The Position

At Niagara, we’re looking for Team Members who want to be part of achieving our mission to provide our customers the highest quality most affordable bottled water. Consider applying here, if you want to: Work in an entrepreneurial and dynamic environment with a chance to make an impact. Develop lasting relationships with great people. Have the opportunity to build a satisfying career. We offer competitive compensation and benefits packages for our Team Members. Director of Marketing The Director of Marketing will lead Niagara’s push into branded consumer markets by developing brand strategies, overseeing commercialization, and shaping creative storytelling that resonates with consumers and retail partners. This leader will bring together brand marketing, innovation, and creative direction to establish Niagara as a recognized name in beverage brands that deliver on value, quality, and sustainability. Please note this job description is not designed to contain a comprehensive list of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without prior notice.

Requirements

10+ Years – Experience in brand marketing, innovation, or similar environment
10+ Years – Experience in Position
10+ Years – Experience managing people/projects experience may include a combination of work experience and education
Bachelor's Degree in Marketing, Business or other related field or other related field or equivalent experience

Nice To Haves

10+ Years– Experience in brand marketing, innovation, or similar environment
10+ Years – Experience working in Position
10+ Years – Experience managing people/projects experience may include a combination of work experience and education
Master's Degree in Marketing, Business or other related field or other related field or equivalent experience

Responsibilities

Lead the creation and growth of Niagara’s branded beverage portfolio
Build Niagara’s marketing and brand management discipline from the ground up
Define how Niagara’s brands connect with consumers and retailers through insights, innovation, and creativity
Drive profitable growth by balancing brand equity building with commercial performance
Develop long-term brand strategies and architectures that position Niagara’s branded beverages for sustainable growth.
Define each brand’s purpose, target audience, competitive positioning, and value proposition.
Lead annual brand and marketing planning processes, aligning objectives and budgets to business priorities.
Own brand-level P&L performance, ensuring marketing initiatives contribute directly to sales and margin growth.
Partner with Insights and Analytics to translate consumer, shopper, and customer data into actionable brand strategies.
Lead cross-functional innovation and commercialization initiatives from concept through market launch.
Collaborate with R&D and Supply Chain to align product design, packaging, and manufacturing feasibility with brand strategy.
Guide packaging design and brand architecture to drive shelf impact and consumer appeal.
Develop go-to-market playbooks and activation frameworks that ensure excellence in launch execution.
Establish KPIs and measurement processes for innovation performance post-launch.
Serve as creative director for Niagara’s branded portfolio, overseeing visual identity, campaign concepts, and brand voice.
Manage and inspire creative agencies, design partners, and content producers to deliver on-brand, high-impact work.
Ensure brand stories are consistently expressed across packaging, digital, retail, and experiential channels.
Build and maintain creative brand guidelines and toolkits for internal and external teams.
Champion Niagara’s sustainability and innovation narratives within brand communications.
Lead 360° marketing campaigns across digital, social, influencer, shopper, and experiential platforms.
Partner with Sales and Analytics & Insights to deliver compelling retail marketing programs that drive conversion and sell-through.
Support digital and e-commerce teams in optimizing brand storytelling online.
Drive data-informed decision-making through campaign tracking and post-launch analysis.
Ensure all marketing activities reinforce Niagara’s brand purpose and visual identity system.
Recruit, develop, and mentor a high-performing marketing team capable of scaling Niagara’s branded portfolio.
Build a culture that blends creative curiosity, operational discipline, and business accountability.
Promote cross-functional collaboration between Marketing, Sales, R&D, and Operations.
Represent the Marketing function in executive meetings and provide leadership across business initiatives.

Benefits

Our Total Rewards package is thoughtfully designed to support both you and your family:
Regular full-time team members are offered a comprehensive benefits package, while part-time, intern, and seasonal team members are offered a limited benefits package.
Paid Time Off for holidays, sick time, and vacation time
Paid parental and caregiver leaves
Medical, including virtual care options
Dental
Vision
401(k) with company match
Health Savings Account with company match
Flexible Spending Accounts
Expanded mental wellbeing benefits including free counseling sessions for all team members and household family members
Family Building Benefits including enhanced fertility benefits for IVF and fertility preservation plus adoption, surrogacy, and Doula reimbursements
Income protection including Life and AD&D, short and long-term disability, critical illness and an accident plan
Special discount programs including pet plans, pre-paid legal services, identity theft, car rental, airport parking, etc.
Tuition reimbursement, college savings plan and scholarship opportunities
And more!
https://careers.niagarawater.com/us/en/benefits