Director of Marketing

WennSoft•New Berlin, WI

5d•$100,000 - $125,000•Remote

About The Position

Director of Marketing — Lead marketing strategy and execution. This role drives brand positioning, go-to-market planning, and demand generation to accelerate revenue growth. The Director oversees digital marketing, content, events, and partner programs while aligning closely with sales and product teams. A mix of strategic leadership and hands-on execution, this position manages performance metrics, budgets, and cross-functional collaboration to strengthen market presence and customer engagement. Remote role with occasional travel. Director of Marketing About Us WennSoft provides field service, asset management, and job cost software purpose-built for commercial skilled trades and organizations that maintain commercial buildings and complex assets. Our solutions, now built on Microsoft Dynamics 365 Business Central and Microsoft Field Service, help companies streamline scheduling, work orders, equipment tracking, preventive maintenance, and financial visibility. With deep industry expertise and a modern cloud platform, WennSoft enables service-driven businesses to improve operational efficiency, support field technicians, and manage assets and jobs with greater accuracy and insight. Role Description The Director of Marketing will own the vision, strategy, and execution of marketing. This role is responsible for shaping brand positioning, building and executing go-to-market strategies, and leading demand generation efforts that directly tie to revenue. You will manage the full marketing mix—from content, PR, and digital programs to events and partner campaigns—while collaborating closely with sales, product, and customer success teams to ensure alignment with business goals. This is both a strategic and hands-on role: you’ll translate insights into integrated campaigns, measure their impact on the pipeline, and continuously optimize for growth. As a central cross-functional leader, you’ll act as the connective tissue between teams, ensuring that marketing accelerates sales cycles, strengthens customer engagement, and builds long-term brand equity. This role reports directly to the GM/CEO of the organization, offering high visibility and close alignment with executive leadership. This role is remote, with occasional travel to events, tradeshows, conferences, and customer visits.

Requirements

MUST be a US Citizen or Green Card holder.
Unfortunately, we are not able to sponsor work authorizations at this time.

Nice To Haves

8+ years of B2B marketing experience in SaaS, ideally within ERP ecosystems.
Proven success driving demand generation and pipeline creation with measurable revenue impact.
Deep familiarity with Microsoft Dynamics 365 CE (CRM), ISVs, and related ERP ecosystems (Acumatica, Sage, etc.), including both direct and channel (reseller/partner) go-to-market approaches.
Demonstrated ability to leverage AI tools to increase marketing efficiency and effectiveness.
Strong knowledge of digital marketing, ABM, audience segmentation, and customer lifecycle strategies.
Experience managing agencies, contractors, and external vendors.
Hands-on expertise with tools like HubSpot, Salesforce, Microsoft D365 Sales, Paminga (Net-Results) or equivalent CRM/marketing automation platforms.
Creative, data-driven thinker with excellent written, verbal, and presentation skills.

Responsibilities

Go-to-Market Strategy & Brand Leadership Define and execute integrated GTM plans for new products, services, and initiatives.
Own brand voice, messaging, and positioning to ensure consistency and differentiation.
Demand Generation & Pipeline Growth Lead multi-channel campaigns (digital, email, social, ABM, webinars, events) that generate qualified leads and accelerate pipeline.
Own website growth strategy, including SEO, content optimization, and conversion-rate improvements, ensuring the site is a primary engine for demand.
Partner with Sales to align efforts to revenue goals and shorten the sales cycle.
Content & Communications Exceptional ability to create and direct compelling content and thought leadership materials.
This includes overseeing case studies, whitepapers, blog posts, webinars, and other collateral that resonate with target industries and stages of the buyer’s journey.
Strong storytelling and messaging skills are needed to maintain WennSoft’s voice and to educate the market about new solutions (e.g., conveying how WennSoft’s Dynamics 365-based field service solution addresses industry pain points).
Ecosystem & Partner Channel Experience: Strong knowledge of the Microsoft Dynamics partner channel and ISV landscape.
Experience working within or alongside Microsoft’s ecosystem – for example, collaborating with Microsoft’s field teams or leveraging programs like co-marketing funds, AppSource, etc.
Experience with ISV partner models is key, including marketing through channel resellers and strategic alliances.
Events & Partner Marketing Experience planning and executing industry events, trade shows, and webinars, as well as co-marketing initiatives with partners.
The Director should be able to maximize WennSoft’s presence at events (physical and virtual) and work with Microsoft and other partners on joint campaigns or product launches to expand reach.
Analytics, Optimization & Budgeting Own marketing performance reporting, tracking KPIs such as CAC, LTV, and conversion rates.
Optimize campaigns and spend for maximum ROI.
Market Research & Insights Continuously monitor market trends, competitor strategies, and customer feedback to inform decision-making.
Cross-Functional Alignment Act as a strategic bridge across Product, Sales, and other customer-supporting teams to ensure marketing directly supports business growth and customer retention.
Team & Vendor Leadership Manage agencies, contractors, and future marketing hires, ensuring high-quality execution aligned with strategy.