Director of Marketing

Capitalize Analytics

30d • Remote

About The Position

Capitalize is seeking a Director of Marketing to build, own, and scale a revenue-driving demand
generation engine.

This is not a “brand-only” role. This is for a builder and operator who treats marketing as a
growth function tied directly to pipeline and revenue—and who gets excited about using automation + AI to move faster, learn faster, and win faster.

You will create a modern marketing system that:
● Generates consistent, qualified demand
● Sharpens our positioning around automation + AI-enabled transformation
● Activates our partner ecosystem
● Turns our delivery expertise into market credibility
● Makes performance visible (no vanity metrics)

Why This Role Is Exciting (Especially Right Now)
Most companies aren’t struggling because they lack tools—they’re struggling because work is still
manual, fragmented, and slow. AI has raised expectations overnight… but it also exposed a gap:
organizations need help operationalizing automation and AI into real workflows.

At Capitalize, marketing gets to tell (and prove) a story that matters:
● From manual reporting → to automated pipelines
● From spreadsheet planning → to connected forecasting
● From human-in-the-loop bottlenecks → to AI-assisted decisions
● From one-off automation → to scaled, governed transformation
You won’t just market “services.” You’ll market measurable change.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (or equivalent experience)
• 8–12+ years in performance-driven marketing, ideally in professional services, technology, analytics/automation, or B2B consulting
• Proven track record generating pipeline and revenue impact (not just awareness)
• Deep understanding of funnel mechanics, attribution, experimentation, and optimization
• Experience building and leading high-output marketing teams and vendor ecosystems
• Strong marketing operations capability (automation workflows, reporting, lifecycle, segmentation)
• Comfortable in fast-paced, high-growth, high-accountability environments
• Direct, transparent communicator who takes ownership and drives alignment

Responsibilities

• Own lead generation, demand creation, and measurable pipeline impact
• Build and scale a repeatable engine across channels: website, SEO/SEM, email, social, content, events, partner motions
• Establish and manage clear KPI dashboards (MQL → SQL → pipeline → revenue, CAC, ROI, conversion rates, velocity)
• Partner tightly with Sales to align ICP, messaging, offers, and follow-up motions
• Implement automation workflows to reduce manual effort and increase throughput
• Improve attribution, routing, scoring, and nurture logic so leads convert reliably
• Build an “AI-enabled” content and campaign operating model (research, personalization, repurposing, testing, analysis—done faster and smarter)
• Create a scalable approach to segmentation, lifecycle, and intent-driven messaging
• Own category-level messaging that makes Capitalize easy to understand and easy to choose
• Translate what we do best—automation + analytics + AI—into clear, compelling narratives by persona (Finance, Ops, HR, IT/Analytics)
• Build content and campaigns that feel like “we understand your world,” not generic tech marketing
• Build, develop, and level up a high-performing marketing team (internal + external)
• Decide what to build vs. buy vs. outsource—and own the outcomes either way
• Select, manage, and hold vendors accountable to performance and ROI
• Activate co-marketing with strategic partners (e.g., Alteryx, UiPath, Workday Adaptive, Databricks) to unlock leverage and credibility
• Serve as connective tissue between Leadership, Business Development, Sales, and Delivery to ensure alignment and execution
• Bring calm and clarity to chaos—cut through competing priorities and focus the team on what drives results

What This Job Offers

• Job Type: Full-time
• Career Level: Director