Director of Marketing

Jm Test Systems•Baton Rouge, LA

About The Position

JM Test Systems is seeking a strategic, growth-focused Director of Marketing to lead and scale our marketing function across multiple industrial service lines. This is a high-impact leadership role for someone who sees marketing as a revenue engine — not a support department. We are in a strong growth phase, expanding service offerings, strengthening our national presence, and integrating acquisitions. We need a marketing leader who can build structure, drive measurable pipeline growth, elevate brand authority, and align tightly with Sales and Executive Leadership. If you are energized by building systems, driving outcomes, and operating in a scaling industrial environment — this is your opportunity.

Requirements

7–10+ years of progressive marketing experience, including 3–5+ years in a senior leadership role.
Proven success building and scaling marketing strategies directly tied to revenue growth.
Strong B2B experience; industrial, technical, manufacturing, or service-based environments preferred.
Demonstrated expertise leading multi-channel demand generation initiatives.
Experience building marketing infrastructure (CRM, automation, analytics, reporting).
Strategic and commercially minded with a strong understanding of pipeline development and revenue drivers.
Data-driven and outcomes-oriented, prioritizing measurable impact over activity.
Builder’s mentality with the ability to create scalable systems in a growing organization.
Strong executive presence with the ability to influence Sales, Operations, and Executive Leadership.
High ownership mindset with accountability for results.

Nice To Haves

Experience supporting or leading marketing integration during acquisitions or rapid growth phases is highly desirable.

Responsibilities

Develop and execute a comprehensive marketing strategy aligned to revenue growth and expansion across calibration, repair, rental, and onsite service lines.
Build and optimize full-funnel, multi-channel B2B demand generation programs (digital, paid media, content, email, events, and partnerships).
Establish KPIs that clearly connect marketing activity to pipeline, conversion rates, and revenue contribution.
Partner directly with Sales and Executive Leadership to align growth targets and accelerate deal velocity.
Lead marketing integration strategy for newly acquired businesses, aligning brand, systems, and lead generation infrastructure.
Refine and elevate JM Test Systems’ positioning as a trusted authority in industrial calibration and testing services.
Ensure consistent, compelling messaging across all divisions, service lines, and geographic markets.
Oversee website optimization, content strategy, and thought leadership initiatives.
Translate complex technical services into clear, value-driven messaging.
Strengthen employer branding to support technical talent attraction.
Build scalable marketing systems including CRM optimization, automation workflows, reporting dashboards, and attribution tracking.
Manage the marketing budget with disciplined ROI oversight.
Lead and develop internal marketing resources and manage external agency partners.
Create structure, accountability, and measurable performance within the marketing function.
Develop compelling sales materials, case studies, and industry-specific campaigns.
Strengthen marketing-to-sales handoff processes and lead routing.
Collaborate with Sales Directors on pricing, positioning, and service expansion strategies.
Position marketing as a strategic growth partner across the organization.