Director Of Marketing

Intermountain Home Services LLC•Sandy, UT

16d•Hybrid

About The Position

Build the marketing function of a high-growth home services leader. Most marketing leaders get to own strategy or execution. Here you own both, and your results show up directly in leads, revenue, and the board deck. Intermountain Home Services is a fast-growing platform of trusted HVAC, plumbing, and electrical brands across the Intermountain West. As we grow to $250 million in revenue and beyond, we're looking for a Director of Marketing who wants to build what gets us there. You'll report directly to our CMO. You'll lead a team and run demand generation, field marketing, and performance across every brand we operate. If you like hands-on work, making decisions from data, and being able to tie your campaigns to real revenue, keep reading.

Requirements

7–10+ years of progressive marketing experience, including 3+ years leading people
A full-stack background in multi-location or multi-brand B2C, ideally in seasonal services
A proven record of owning lead volume and revenue across paid, SEO, email, and automation
Comfort with data: understanding attribution, ROI/ROAS, and revenue reporting, and ability to translate numbers into actionable insights for leadership
Experience building and managing multi-channel budgets
Willingness to be hands-on: ability to set strategy and also execute campaign builds
Experience with social, community, and event marketing
Bachelor's degree in Marketing, Business, Communications, or a related field

Nice To Haves

Experience in HVAC, plumbing, electrical, or other home services
Hands-on ServiceTitan (or similar CRM) knowledge

Responsibilities

Set demand generation strategy across paid media, SEO, email, SMS, and marketing automation, and optimize every channel for conversion, efficiency, and ROAS.
Run local marketing at scale, including direct mail, truck wraps, yard signs, door hangers, events, and community presence across multiple brands and overlapping markets.
Own KPIs, scorecards, and revenue vs. plan. Present monthly and quarterly results to leadership and help shape board materials.
Manage the marketing technology stack, including ServiceTitan marketing modules, Google Ads, Meta, GA4, GTM, SEMrush, attribution, and dashboards. Ensure full value from tools and provide input on future additions.
Manage agency and vendor partnerships, holding paid media, SEO, automation, and direct mail partners to clear goals, SLAs, and budgets.
Hire, coach, and develop high-performing team members, set clear goals, celebrate wins, and grow the next generation of marketing leaders.