Director of Marketing

ATLANTA FLOORING DESIGN CENTERS INC•Suwanee, GA

7d•Onsite

About The Position

Atlanta Flooring Design Centers is seeking a strategic, hands-on Director of Marketing to build and lead the marketing function for our multi-unit, multi-brand enterprise. This role owns the development and execution of a unified marketing strategy across all business units, geographic markets, and brand names under our corporate umbrella — balancing the efficiency of shared enterprise infrastructure with the distinct positioning each local brand and business line requires. This is a developing role for AFDC. The ideal candidate has led marketing for a multi-location or multi-brand company (retail, home services, building products, or B2B/B2C hybrid preferred), is comfortable operating at both the strategic and execution level, and can bring structure, measurement, and brand discipline to a growing organization. Why This Role Exists As Atlanta Flooring Design Centers has grown across multiple business units and geographic markets — some operating under different business names — marketing has largely developed independently at the local or unit level. This role is being created to bring those efforts together under one enterprise strategy: consistent brand standards where it matters, local flexibility where it counts, shared systems and data, and a clear framework for measuring what marketing investment actually returns.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field (MBA a plus).
7+ years of progressive marketing experience, including 3+ years leading marketing strategy for a multi-location, multi-unit, or multi-brand organization.
Demonstrated experience building and executing an enterprise-level marketing strategy from the ground up or through significant maturation.
Strong command of digital marketing, local SEO, marketing automation/CRM platforms, and performance measurement/attribution.
Proven ability to balance centralized brand strategy with the needs of decentralized/local business units.
Experience managing a marketing budget and being accountable for marketing-driven ROI.
Excellent written, verbal, and executive-level presentation skills.

Nice To Haves

Experience in flooring, home improvement, building products, home services, or another consideration-heavy, showroom/retail-plus-project-sales business model.
Experience with brand architecture and portfolio management (multiple business names/brands under one parent company).
Experience supporting both B2C (residential/retail) and B2B (commercial, builder, designer, property management) audiences.
Familiarity with franchise, dealer, or multi-entity marketing co-op structures.

Responsibilities

Develop and own a multi-year enterprise marketing strategy and annual marketing plan aligned to overall business growth goals, revenue targets, and each business unit's priorities.
Translate enterprise strategy into unit-level and market-level marketing plans that reflect local competitive dynamics, customer base, and growth stage.
Set enterprise marketing KPIs (lead generation, cost per lead/acquisition, showroom traffic, brand awareness, pipeline contribution, customer retention) and report performance to executive leadership.
Own the enterprise marketing budget — build the annual budget, allocate spend across business units and channels, and manage ROI/ROAS across the portfolio.
Define and maintain a brand architecture strategy that clarifies how the parent brand (Atlanta Flooring Design Centers) relates to business units operating under different names — including when to unify, when to differentiate, and how to manage brand equity across the portfolio.
Establish and enforce brand standards, visual identity, messaging guidelines, and tone-of-voice across all units while allowing appropriate local/regional flexibility.
Build brand and marketing playbooks/toolkits that business unit leaders and local teams can use consistently.
Lead enterprise-wide digital marketing strategy: SEO, SEM/paid media, paid social, email/CRM marketing, marketing automation, and website strategy across all brands and business units.
Oversee management (in-house and/or agency) of websites, local SEO/Google Business Profiles, and online reputation/reviews across every location and brand.
Build scalable, repeatable local-market and showroom marketing programs (grand openings, promotions, community/builder/designer trade relationships, sponsorships, events) that can be deployed across multiple locations.
Develop and manage lead generation and lead nurture strategy in partnership with sales leadership, including MQL/SQL definitions and lead-to-close tracking.
Direct the creative and content strategy — photography/video, product content, showroom collateral, digital assets, and campaigns — across residential, commercial, and trade/builder audiences as applicable.
Oversee public relations, community relations, and internal/corporate communications as needed.
Manage vendor and manufacturer co-op marketing programs and relationships where applicable to flooring industry partners.
Select, implement, and manage the enterprise marketing technology stack (CRM, marketing automation, analytics, reporting dashboards) to create a single source of truth across business units.
Establish consistent tracking, attribution, and reporting standards so performance can be compared apples-to-apples across brands, markets, and channels.
Build repeatable processes and SOPs so marketing scales efficiently as new locations, business units, or brands are added (including acquisitions).
Build and lead the internal marketing team as the function grows, including hiring, development, and performance management.
Manage relationships with external agencies, freelancers, and vendors (digital, creative, media, PR) and hold them accountable to strategy and ROI.
Serve as a cross-functional partner to sales, operations, and business unit leaders, ensuring marketing plans reflect real field conditions and priorities.