Director of Marketing

BinSentry • Kitchener, ON

14d • CA$150,000 - CA$185,000

About The Position

BinSentry is an extremely fast-growing ag-tech company focused on providing solutions for the agriculture supply chain that help increase efficiency, reduce costs, and enhance profitability. BinSentry offers technology solutions that pair best-in-class optical sensors with user-friendly software to provide customers with enhanced forecasting and decision-making capabilities. The Events Manager owns BinSentry’s full event portfolio — from our flagship Saddle Up customer event to major industry trade shows and a calendar of regional sales shows. You will plan, coordinate, and execute every detail of each event, ensuring BinSentry shows up professionally, on brand, and on budget. This is a high-visibility role that sits at the intersection of marketing, sales, and customer experience.

Requirements

• 8+ years of progressive B2B marketing experience, with at least 3 years in a senior or director-level leadership role.
• Proven track record of building and leading high-performing marketing teams in a fast-growing or scale-up environment.
• Demonstrated success driving pipeline growth, demand generation, and marketing-attributed revenue in a B2B context.
• Strong strategic positioning and messaging skills with the ability to translate a complex technical product into a compelling business outcome story.
• Experience owning marketing budgets and managing agency and vendor relationships.
• Comfort operating at the executive level, presenting to leadership teams, contributing to company strategy, and influencing cross-functional direction.
• Willingness and ability to travel for industry events, trade shows, and customer engagements.

Nice To Haves

• Experience marketing to industrial, agricultural, or supply chain sectors, or selling into operational buyers such as feed mills, integrators, and large livestock producers.
• Background in product marketing, including go-to-market planning and sales enablement.
• Experience with account-based marketing (ABM) strategies and tools.
• Familiarity with category creation or thought leadership programs in a niche B2B vertical.
• Experience supporting investor or board-level communications.
• Familiarity with the North American swine, poultry, and milling sectors.

Responsibilities

• Own marketing-sourced and marketing-influenced pipeline targets.
• Develop and execute a scalable demand generation strategy across paid media, events, content, email, and account-based marketing (ABM).
• Optimize the full marketing funnel—from awareness through qualified pipeline—improving lead quality and conversion rates.
• Define, track, and report on key metrics including customer acquisition cost (CAC), pipeline generated, cost per opportunity, and marketing-attributed revenue.
• Align closely with Sales leadership to ensure marketing investments directly support revenue goals.
• Define and own BinSentry's market positioning, messaging frameworks, and value propositions.
• Differentiate BinSentry clearly from competitors and build compelling answers to: Why BinSentry? Why now? Why not alternatives?
• Lead thought leadership strategy, including executive content, industry media, and speaking opportunities at livestock and feed industry events.
• Champion BinSentry's innovation and sustainability narratives externally and internally.
• Lead go-to-market planning and execution for new products and feature launches.
• Develop and maintain sales enablement materials, including sales decks, battlecards, customer use cases, and buyer personas.
• Conduct ongoing market research and synthesize customer insights to inform product and business strategy.
• Serve as the "voice of the market" internally, ensuring customer feedback reaches product and leadership teams.
• Oversee BinSentry's brand identity, website strategy, and content marketing program.
• Manage public relations, analyst relations, and executive visibility.
• Secure speaking opportunities and media coverage at key livestock, feed, and agri-tech industry events.
• Develop compelling customer success stories and case studies that build credibility and accelerate sales.
• Lead, coach, and develop a high-performing marketing team including the Content Lead, Digital Lead, Marketing Coordinator, and Events Manager.
• Set clear goals, provide regular feedback, and build a culture of accountability and creativity.
• Own the marketing budget, including agency and vendor relationships, and allocate resources for maximum impact.
• Build team structures and processes that enable consistent, scalable execution as BinSentry grows.
• Present marketing performance and strategy to the leadership team and, where applicable, board members or investors.
• Translate business objectives into integrated marketing strategy and ensure Sales, Product, and Customer Success are tightly aligned.
• Support fundraising and investor narratives as required.

Benefits

• Category-defining moment: BinSentry is building something genuinely new. You will have the opportunity to define a category, not just compete in one.
• High-impact, high-autonomy role: You will have real ownership over strategy, team, and budget, with the resources to execute.
• Mission-driven work: Our technology supports the people and operations that feed the world.
• Growth trajectory: BinSentry is scaling. The Director of Marketing today could be the Chief Marketing Officer tomorrow.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed