Director of Marketing

American Rooter & Drain•Caldwell, ID

6d•$60,000 - $90,000

About The Position

American Rooter & Drain is looking for a creative, strategic, and results-driven Director of Marketing to lead our brand and demand generation efforts. You'll manage top-tier marketing vendors, in-house social media team, and play a critical role in converting leads through close collaboration with our Customer Service and Sales teams. If you're a pro at coordinating PPC campaigns, optimizing lead funnels, and creating compelling content, this is your stage to shine.

Requirements

3+ years in a marketing management role, preferably with vendor oversight
Hands-on experience with digital ad platforms (Google Ads, Meta Business, Bing)
Strong visual content skills - you know how to shoot (and frame!) video/photo content
Confident in coaching frontline staff on customer service and sales best practices
Highly organized, proactive, and analytical
Strong communication and leadership skills
Ability to implement AI initiatives while maintaining our authentic brand voice, local roots, and human connection

Nice To Haves

Google Ads or Meta certifications
Experience with CRM and campaign tracking tools
Previous work in home services or trades-based businesses
AI platforms and integration methods

Responsibilities

Oversee and manage relationships with digital vendors (Google PPC, Bing Ads, social media agencies, etc.)
Plan, direct, and monitor multi-platform campaigns to maximize lead generation and ROI
Coordinate editing and production with external media professionals
Partner with CSR and Sales Managers to train staff on customer communication and lead closing strategies
Analyze marketing data and team performance to refine campaigns and messaging
Oversee and manage internal marketing team directions and workflow: serve as backup for design and social media management
Manage the marketing budget and provide weekly reporting to leadership