Director of Marketing

Revaly•Toronto, ON

16d•CA$120,000 - CA$150,000•Remote

About The Position

As Director of Marketing, you’ll own Revaly’s marketing strategy and turn our product, technology, and payments expertise into a category-defining story that drives market adoption and revenue growth. Reporting to the SVP of Growth, you’ll lead a team of marketing specialists and work across Product, Sales, Partnerships, and Customer Success to bring our story to market with clarity and speed. Your focus: building Revaly’s position in Payment Performance Management, translating complex product capabilities into compelling market narratives, and creating a scalable go-to-market engine that generates demand, enables Sales, and accelerates growth.

Requirements

5–7+ years of product marketing experience, ideally within payments, fintech, payment infrastructure, or another complex B2B technology environment.
Strong knowledge of the payments ecosystem, with the ability to understand merchant and issuer needs, payment approval challenges, and the technology that connects them.
A track record of translating complex technical products into clear positioning, differentiated messaging, compelling customer value propositions, and effective go-to-market programs.
Experience owning product marketing across launches, market and customer research, competitive intelligence, positioning, messaging, sales enablement, and adoption.
Experience building or shaping an emerging market category, including developing the narrative and education required to create market understanding and demand.
Experience leading and developing a team of marketing specialists, with the ability to set strategy while staying close enough to execution to move work forward.
Demonstrated experience building integrated B2B demand generation programs and connecting marketing activity to pipeline and revenue outcomes.
Strong analytical capabilities and experience establishing marketing KPIs, funnel reporting, attribution, and performance measurement.
Experience partnering closely with Product, Sales, Partnerships, Revenue Operations, Customer Success, and executive teams on go-to-market strategy and execution.
Familiarity or curiosity with AI-powered productivity tools.
A calm, confident communicator who thrives in fast-moving, high-accountability environments.

Responsibilities

Own Revaly’s marketing and go-to-market strategy, connecting company and product priorities to measurable pipeline, adoption, and revenue outcomes.
Lead product marketing across current, and future Revaly offerings, translating complex payment technology and product capabilities into clear positioning, messaging, value propositions, and go-to-market plans.
Build and evolve the Payment Performance Management category story, creating the narratives, market education, and thought leadership that establish Revaly as a credible category leader.
Own product launches and go-to-market programs from strategy through execution, partnering closely with Product and commercial teams to bring new capabilities to market quickly and effectively.
Develop differentiated competitive positioning and market intelligence that helps Revaly sharpen its strategy, messaging, and commercial approach.
Lead the overall demand generation strategy, providing direction and oversight to scale integrated programs across digital, content, email, SDR, field marketing, and owned channels that convert market awareness into qualified pipeline.
Partner closely with Sales to develop enablement materials, talk tracks, battle cards, customer stories, and outbound assets that make Revaly’s value easier to understand and sell.
Lead Revaly’s content and executive thought leadership strategy, turning product expertise, customer insights, payments data, and market trends into compelling market-facing narratives.
Drive co-marketing programs with strategic partners, platforms, issuers, and channel relationships, ensuring consistent positioning and coordinated execution.
Lead field marketing initiatives including conferences, webinars, roundtables, customer events, and executive engagement programs.
Establish marketing KPIs, attribution, reporting, and operating rhythms tied to engagement, funnel conversion, pipeline contribution, and revenue impact.
Build scalable marketing systems, processes, automation workflows, and AI-enabled ways of working that increase the team’s speed and effectiveness.
Lead, coach, and develop a team of marketing specialists, creating clear priorities and a high bar for strategic thinking, creativity, accountability, and execution.
Serve as Marketing’s strategic voice across Sales, Product, Customer Success, Partnerships, and Executive Leadership, contributing to company planning and shaping Revaly’s broader go-to-market roadmap.