Director of Marketing

Scan.com•Atlanta, GA

3d•$180,000 - $221,000•Hybrid

About The Position

We’re Scan.com, the digital health scale-up making diagnostics accessible, fast, and transparent. Our technology speeds up diagnoses for timely treatments, improving healthcare outcomes for hundreds of patients each day. We're doing diagnostics differently, with solutions tailored to both patients and providers, all backed by our technology and world-class customer operations team. Our B2C marketplace simplifies booking a scan, making it as straightforward for patients as booking a hotel. Our B2B platforms provide live scheduling at the point of care and harness AI to ease workflows for physicians, attorneys, and providers. We're looking for a Director of Marketing at an exciting time. We've successfully launched multiple platforms and products, raised over $70m in VC funding, reached profitability, and have a growth trajectory of over 100% YoY.

Requirements

Building and scaling B2B marketing programs that have demonstrably generated pipeline and revenue across multiple customer segments.
Developing demand generation strategies that combine digital marketing, events, customer marketing, partnerships, email, and content into a cohesive growth engine.
Partnering closely with Sales leadership and RevOps to improve commercial performance through data-driven marketing.
Building attribution models and marketing reporting that clearly measure marketing's contribution to revenue.
Creating sales enablement programs, messaging, and collateral that Sales teams actively use to close business.
Planning and executing conferences, industry events, webinars, and customer engagement initiatives that generate qualified pipeline.
Developing thought leadership, customer case studies, educational content, and marketing assets that support business growth in healthcare or another regulated industry.
Managing multiple cross-functional stakeholders while coordinating agencies, vendors, SMEs, and internal teams to deliver measurable business outcomes.
Thriving in fast-paced, high-growth environments where strategy and hands-on execution go hand in hand.

Responsibilities

Developing and executing the US B2B marketing strategy aligned to commercial growth objectives.
Building scalable demand generation programs across multiple channels, including digital marketing, lifecycle campaigns, referral programs, partnerships, webinars, events, and thought leadership.
Owning the Health plan, Direct to Employer, and Workers' Compensation marketing strategy from the ground up, establishing Scan.com as a trusted industry partner through educational programming, customer success stories, strategic partnerships, events, and targeted campaigns.
Partnering closely with Sales leadership to identify pipeline opportunities and execute campaigns that generate qualified demand and accelerate revenue.
Collaborating with RevOps to build marketing attribution, reporting, CRM workflows, and campaign measurement that clearly tie marketing investment to pipeline and revenue.
Developing customer lifecycle marketing initiatives that improve customer activation, engagement, retention, and expansion.
Equipping Sales with compelling messaging, value propositions, collateral, competitive positioning, and campaigns that help accelerate deal velocity.
Overseeing development of customer-facing marketing assets—including case studies, webinars, white papers, presentations, email campaigns, landing pages, and thought leadership—to support commercial objectives.
Identifying, managing, and optimizing external agencies, contractors, technology platforms, and marketing vendors as the function scales.
Continuously evaluating marketing performance, customer insights, and market trends to improve ROI and prioritize the highest-impact initiatives.
Building the marketing team, hiring and coaching your team as the department scales.