Director of Marketing, Recreation and Physical Education

Duke Careers•Durham, NC

1d•Onsite

About The Position

Duke Recreation & Physical Education is seeking an energetic and creative individual to join our team as Director of Marketing. In this exciting role you will have the opportunity to use your imagination and artistic prowess to help shape the look, feel and identity of our organization. This position reports directly to the Senior Director of Recreation and Physical Education. You will work closely with our program areas to bring strategic and programmatic ideas to life. Daily, you will get to flex your creative skills, collaborate with your team and develop and integrate ideas into business strategies that promote, educate and highlight the attributes and benefits of our organization to the Duke community. Your artistic palette will consist of a variety of healthy “colors” such as Fitness, Outdoor Adventures, Aquatics, Memberships and more. From developing targeted promotional plans for program areas to identifying new and exciting ways to highlight and communicate our services, you'll drive the entire creative process. This is an exciting chance to make your mark by leveraging your strategic creative energy. You will collaborate cross-functionally and captain creative projects such as our website and organizational communications. Your efforts will be pivotal in shaping the awareness and benefits of our organization to the Duke community.

Requirements

A Bachelor’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
Work requires a minimum of 3 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
Work generally requires two years related experience in advertising, marketing, media, promotions, graphic arts or public relations. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE
Work generally requires two years related experience in advertising, marketing, media, promotions, graphic arts orpublic relations. OR AN EQUIVALENT COMBINATION OF RELEVANT EDUCATION AND/OR EXPERIENCE

Nice To Haves

A Master’s degree from accredited institution in Marketing, Communications, Public Relations or related field.
A minimum of 5 years’ experience in a leadership role and the ability to think strategically and creatively and stay abreast of the latest marketing and creative trends.
High level of collaboration, communication and teamwork fostering a positive work atmosphere.
Pro-active self-starter with the ability to work independently.
Ability to set and meet long term objectives while adapting to immediate needs.
Experience leading, directing, and motivating team members, including setting performance standards and monitoring performance.
Experience and competency in Adobe Creative Suite: InDesign, Illustrator, and Photoshop with the ability to learn and leverage new software platforms such as AI.
Shares the responsibility of the mission, strategic planning and goals for Recreation and Physical Education.

Responsibilities

Development, direction, and evaluation of creative and branding strategies for Duke Recreation & Physical Education’s programs and facilities.
Oversees the Marketing budget, including a departmental Special Events sub-set. Ensures effective use of funds and is the primary recorder of expenses and reconciliation through department procurement practices.
Evaluates, updates, and enhances the departmental outreach channels, such as the website, print materials, registration portal (MyRec), social media, digital displays, etc.
Assist the Director of Memberships in the conceptualization of the monthly department newsletter with engaging content.
Assesses effectiveness and satisfaction of marketing and outreach strategies on an ongoing basis.
Coordinates and leads outreach opportunities at campus orientations, involvement fairs, and other campus-wide programs.
Manage the department’s Nike allotment, including branded apparel and merchandise, to support and strengthen program visibility, staff outfitting and brand alignment.
Ensure all marketing and communication materials reflect our commitment to equity, inclusion, and diverse representation.