Director of Marketing

Bath Planet•Toms River, NJ

2d•Onsite

About The Position

We are seeking a highly motivated and skilled Director of Marketing to lead all marketing initiatives and grow our brand presence. You will be responsible for developing and executing a comprehensive marketing strategy that drives awareness, generates leads, nurtures customer relationships, and accelerates business growth. You will oversee all marketing channels, including digital, traditional, and content marketing, and collaborate closely with our sales and operations teams to ensure alignment and success. The ideal candidate will have a deep understanding of home improvement marketing and a track record of success in lead generation, brand building, and team leadership.

Requirements

5+ years of experience in marketing leadership, specifically in the home improvement industry.
Proven experience in lead generation, digital marketing, and brand strategy.
Strong knowledge of marketing tools and platforms (Google Ads, SEO, social media, email marketing, CRM, etc.).
Experience managing budgets, teams, and high-performing marketing campaigns.
Strong analytical skills and ability to translate data into actionable insights.
Excellent communication and leadership skills.
A passion for home improvement and delivering outstanding customer experiences.
Ability to thrive in a fast-paced, rapidly growing environment.

Responsibilities

Lead Marketing Strategy: Develop and execute an integrated marketing strategy that includes lead generation, brand building, content marketing, digital marketing, and more.
Lead Generation: Own and optimize the lead generation process, ensuring high-quality leads are generated through paid search, SEO, social media, email campaigns, and other channels.
Brand Management: Strengthen the company’s brand and ensure consistent messaging across all marketing materials, campaigns, and touchpoints.
Campaign Management: Oversee and manage multi-channel marketing campaigns (online and offline), with a focus on ROI and lead conversion.
Data-Driven Decision Making: Analyze campaign performance, track key metrics, and optimize marketing efforts based on data-driven insights.
Team Leadership: Lead and mentor a team of marketing professionals, ensuring collaboration, skill development, and alignment with company goals.
Collaboration: Work closely with the sales and customer service teams to ensure a seamless customer journey from awareness to conversion.
Budget Management: Develop and manage the marketing budget, ensuring cost-effective use of resources across all campaigns and initiatives.
Market Research: Stay current on industry trends, competitive landscape, and consumer behavior in the home improvement space to identify new opportunities for growth.