Director of Marketing

M&K Truck Centers•Byron Center, MI

15d

About The Position

M&K Truck Centers is seeking a Director of Marketing to lead brand strategy and market presence across their Class 6–8 truck and trailer business. This leadership role is responsible for increasing customer awareness, strengthening brand recognition, and ensuring consistent visibility across all channels and customer touchpoints. The Director of Marketing will position the company as a trusted partner to fleet operators, owner-operators, and vocational customers, while leading a team and executing strategic advertising, customer engagement, and brand-building initiatives. This position works closely with Vice Presidents and the Chief Operating Officer and reports directly to the President.

Requirements

Bachelor’s degree in Marketing or a related field
8+ years of marketing experience, including leadership responsibility
Strong background in branding, advertising, and event marketing
Proven ability to manage multiple projects and lead high-performing teams
Ability to travel approximately 10–20%
Strong understanding and intermediate proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
Strong understanding and intermediate proficiency in Microsoft Office (Word, Excel, PowerPoint)
Proven leadership experience with the ability to manage and develop a team
Strong presentation and public speaking skills
Excellent copywriting and communication skills
Demonstrated ability to manage multiple projects simultaneously and meet deadlines
Experience managing vendor relationships and external partners
Strong organizational skills with high attention to detail
Experience using project management software

Nice To Haves

Experience in trucking, trailers, or related industries strongly preferred

Responsibilities

Lead brand strategy to strengthen awareness and positioning within the Class 6–8 truck and trailer market; ensure consistent messaging around uptime, reliability, and total cost of ownership
Plan and manage advertising across digital, trade publications, and regional channels to maintain a strong, professional market presence
Execute customer-facing events including open houses, trade shows, and ride-and-drive demonstrations to build relationships and drive engagement
Lead planning of internal and external programs such as annual sales meetings and incentive trips to support performance and alignment
Partner with sales and dealer teams to support campaigns, align messaging, and drive qualified opportunities
Oversee development of consistent, high-quality content including customer stories, product highlights, and industry materials
Monitor trucking and trailer industry trends, customer needs, and competitive landscape to inform marketing strategy
Lead and develop the marketing team; set priorities, provide coaching, and manage external partners
Collaborate with executive leadership to align marketing initiatives with company strategy and growth goals
Manage marketing budget and resources to ensure effective execution and strong return on investment