Director of Marketing

Visit Corpus Christi•Corpus Christi, TX

7d•$70,000 - $90,000•Hybrid

About The Position

The Director of Marketing leads the development and execution of Visit Corpus Christi’s integrated marketing strategy across Leisure, B2B/Group, Sports, and Film & Music audiences. Reporting to the VP of Marketing, this role owns brand positioning, campaign strategy, digital and content marketing, paid media, and partnership marketing, translating organizational goals and Vision 2030 priorities into measurable marketing programs. The Director of Marketing leads and develops the marketing team, collaborates closely with Communications, Marketing Operations, and Sales to ensure aligned, on-brand storytelling, and serves as a strategic partner to leadership in growing destination awareness, visitation, and economic impact.

Requirements

Proven ability to develop and execute integrated, multi-channel marketing strategies that drive measurable results.
Strong command of brand strategy, creative development, digital marketing, paid media, content, and marketing analytics.
Demonstrated leadership in building, managing, and developing high-performing marketing teams.
Excellent written and verbal communication, with the ability to simplify complexity and inspire alignment across diverse teams.
Strong financial acumen and experience developing and managing marketing budgets.
Exceptional organizational, strategic, and project-management skills, balancing big-picture vision with execution and detail.
Ability to make decisions, exhibit sound and accurate judgment, and make timely decisions.
Ability to anticipate and solve practical problems and resolve issues.
Ability to foster a cooperative work environment with staff and external partners.
Ability to develop and manage multiple projects simultaneously, meet deadlines, and be proactive.
Ability to communicate clearly and demonstrate strong group presentation skills and high ethical standards.
Must exhibit professional maturity.
Ability to function well in a high-paced and at times stressful environment.
Must have valid driver’s license and must be insurable under VCC current motor vehicle insurance policy.
Employees are required to reside within the defined Corpus Christi Metropolitan Statistical Area.

Nice To Haves

Master’s degree preferred.
destination marketing, tourism, or hospitality experience preferred.

Responsibilities

Develop, lead, and continuously refine VCC’s integrated annual marketing strategy across leisure, group/B2B, sports, and film & music verticals, in alignment with organizational goals and Vision 2030.
Own brand positioning, voice, and creative direction, ensuring a consistent and compelling identity across all channels and audiences.
Direct the planning and execution of multi-channel campaigns spanning digital, social, paid media, content, email, web, and print.
Develop and manage the marketing budget in partnership with the VP of Marketing, allocating resources for maximum return and accountability.
Lead, mentor, and develop the marketing team, setting goals, conducting performance evaluations, and identifying opportunities for professional growth and continuing education.
Partner with the Senior Director of Communications to align earned, owned, and paid storytelling across the organization.
Partner with the Director of Marketing Operations to ensure campaigns are properly scoped, trafficked, and delivered through established workflows.
Collaborate with the Chief Sales Officer, Sales & Sports Commission, and Film & Music Commission to support group, convention, sports, and film/music marketing needs.
Establish and monitor marketing KPIs and dashboards; provide regular performance reporting, analysis, and insights to leadership.
Guide audience research, market analysis, and data-driven segmentation to inform strategy, targeting, and personalization.
Champion the responsible use of approved analytics, CRM, and marketing-technology platforms to improve performance and efficiency.
Ensure all marketing reflects inclusive, authentic, and accessible representation of Corpus Christi and its communities.
Monitor destination-marketing, travel, and digital trends, bringing innovative and fiscally responsible ideas to keep VCC at the forefront of the tourism industry.
Represent Visit Corpus Christi at industry events, partner meetings, and community functions as a marketing leader and brand ambassador.
Model clear expectations and build a culture of creativity, collaboration, accountability, and continuous improvement across the marketing function.
Travel to attend industry events and to promote the destination to potential visitors (Up to 15% of the year).
Any additional duties as assigned.