Director of Marketing

Prototek Digital Manufacturing•Concord, NH

8d•Hybrid

About The Position

Prototek is looking for a hands-on Director of Marketing to lead and build our marketing function from the ground up. This isn’t a brand-only role — it’s a commercial, demand-generation leadership position focused on driving pipeline, supporting sales, and delivering measurable results. You’ll own everything from strategy to execution — campaigns, website performance, content, webinars, events, and reporting — while leading a small but growing team.

Requirements

Bachelor’s degree in Marketing, Business, or related field
7+ years of experience in B2B marketing, demand generation, or digital marketing
Proven track record of driving leads, pipeline, and revenue growth
Experience supporting sales teams and pipeline development
Strong experience with digital marketing, SEO, website optimization, and lead generation
Experience with CRM systems (Salesforce preferred) and marketing analytics
Excellent communication skills with the ability to simplify technical concepts into clear messaging
Strong organizational, leadership, and project management skills
Must meet ITAR U.S. Person requirements – Prototek maintains International Traffic in Arms Regulations (ITAR) compliant operations in United States based facilities. This position is subject to ITAR which requires U.S. Person status. ITAR defines U.S. Person as U.S. Citizens, lawful permanent residents, or foreign nationals granted refugee or asylee status.

Nice To Haves

Experience in manufacturing, industrial, or technical B2B environments
Experience with account-based marketing (ABM) strategies
Background in CNC machining, sheet metal, additive manufacturing, or related industries

Responsibilities

Lead and execute B2B demand generation campaigns to drive qualified leads and pipeline growth
Partner with sales and Business Development Managers on account-based marketing (ABM) and strategic initiatives
Own and optimize website performance, including SEO, landing pages, and conversion rates
Improve lead-to-opportunity and quote conversion through stronger messaging and digital strategy
Develop and manage multi-channel campaigns (digital, email, webinars, events, content)
Build and maintain a structured marketing campaign calendar
Lead content strategy (case studies, blogs, email campaigns, sales materials, thought leadership)
Track performance using Salesforce, marketing analytics, and KPI dashboards
Manage marketing budget, vendors, and ROI
Lead and develop a small marketing team while building scalable processes

Benefits

Health, dental, vision, life and short-term disability insurance
Company paid life and long-term disability insurance
9 paid Holidays annually
Employee Assistance Program (EAP)
401(k) match: 100% of 3% and 50% for 4% and 5%
Education reimbursement program
Career advancement opportunities
Flexible Schedule
Competitive pay scale
Paid time off (PTO) starting at 80 hours with annual increase for each year of service