Director of Marketing

Minnetonka Moccasin•Minneapolis, MN

5d•$120,000 - $140,000•Hybrid

About The Position

Minnetonka is seeking a Director of Marketing who can both think strategically and execute relentlessly. This is a hands-on leadership role for someone who understands how modern marketing drives revenue, is consumer-obsessed, and has an insatiable curiosity for a constantly changing industry. The Director will be responsible for shaping and executing integrated marketing across all consumer and customer touchpoints, ensuring a consistent brand presence across DTC, wholesale, digital, social, content, and emerging channels. This role involves overseeing the day-to-day marketing operations with the internal team while contributing to the strategic vision for the brand's future.

Requirements

8–12 years of marketing experience, ideally in consumer brands, footwear, fashion, or lifestyle
Proven experience driving measurable revenue growth through marketing
Experience with creative direction
Experience with social media, including TikTok
Experience with content strategy
Experience with email & SMS marketing
Experience with paid digital advertising
Strong leadership experience with ability to inspire and nurture a team
Highly self-driven and proactive, ability to set and reach goals without being given a path
Equally comfortable setting direction and doing the work required to bring ideas to life
Creative problem solver, seeks opportunities with resource constraints
Curious, data-informed, and willing to test and adapt
Strong ability to prioritize across competing demands
Proven ability to manage budgets
Alignment with Minnetonka’s values: integrity, passion, service, inclusivity and responsibility
Appreciation for heritage brands and the care required to modernize them thoughtfully
Collaborative, humble, and no-ego leadership style
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures, or governmental regulations.
Ability to write reports, business correspondence, and procedure manuals.
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages, area, circumference, and volume.
Ability to apply concepts of basic algebra and geometry.
Knowledge of Spreadsheet Software (Excel); Word Processing Software (Word); Presentation software (PowerPoint); Internet Software; Order Processing Systems; and Electronic Mail Software (Outlook); Information and Communication Technology (FedEx Ship Manager; UPS WorldShip).

Responsibilities

Develop, manage and oversee the marketing goals, strategies and budget based on company objectives.
Oversee creative direction, content strategy and brand communication across all B2B and B2C channels that reflect Minnetonka’s values and business goals.
Lead consumer insight efforts to understand current and future consumers and translate insights into brand, product, and growth opportunities.
Evolve Minnetonka’s social media strategy and presence to deepen consumer and cultural connection, strengthen brand relevance, and reach new audiences across Instagram, TikTok, creator content, and emerging platforms.
Guide paid digital advertising and search strategy (SEO, AEO, GEO, Meta, Google, AI discovery channels) in collaboration with the VP of Ecommerce, with a clear connection to performance and revenue.
Shape the direction of marketing communication materials and ensure strong execution, including presentations, sell sheets, catalogs, photo library, advertising, and POP materials.
Set strategic direction, goals, and performance expectations for email and SMS marketing.
Partner closely with the PR agency to strengthen Minnetonka’s brand presence and messaging.
Champion practical, responsible use of AI tools to enhance marketing team efficiency while preserving human-led strategy, creativity, and brand stewardship.
Work closely with Native American artists on collaborations to bring their stories to life.
Collaborate across all other departments.
Lead and develop a small marketing team.