Director of Marketing

Crisp Recruit • Corpus Christi, TX

7d

About The Position

Heil Law Firm, committed to serving the Corpus Christi community, specializes in personal injury law, with a reputation for achieving justice for our clients. Founded by Robert J. Heil, our firm is known for its relentless dedication to client welfare, ensuring maximum financial recovery possible. Our areas of practice include car accidents, truck accidents, and slip and fall incidents, reflecting our broad reach in legal support.
Our mission extends beyond winning cases; every victory supports the Coastal Bend community, emphasizing our philosophy of shared success. At Heil Law Firm, each team member embodies our values of compassion and excellence, contributing to a trusted, client-focused environment. We pride ourselves on a team that blends experience with a passion for advocacy, working tirelessly to uphold our commitment to justice.
The Director of Marketing role at Heil Law Firm empowers a visionary leader to spearhead our marketing strategy across multiple offices. This is a key position crucial to advancing the firm's mission of delivering justice both inside and outside the courtroom. By optimizing our marketing operations, enhancing community engagement, and driving our digital presence, you will directly impact our reputation, client base, and community contributions.

Requirements

• Digital Marketing Expertise: Proven background in PPC, SEO, and social media strategies with agency management experience.
• Leadership Skills: Demonstrated success in leading and transforming a marketing team towards performance excellence.
• Vendor Management: Confidence in engaging with agencies to foster accountability and achieve results.
• Data-Driven Approach: Proficiency in KPI development, campaign measurement, and ROI analysis.
• Tech Savvy: Experience with CRM and project management platforms, enhancing marketing efficiency.
• Communication Prowess: Ability to translate analytics into strategy, effectively communicating with stakeholders.
• Proactive Nature: Comfortable working autonomously, setting directions, and driving change.

Nice To Haves

• Legal Marketing Experience: Preferred experience within the legal industry or related fields.

Responsibilities

• Strategy Development: Design and implement a cohesive marketing plan with clear goals, timelines, and budgets.
• Digital Mastery: Manage online marketing across paid search, social media, and SEO, ensuring brand consistency.
• Team Leadership: Oversee and innovate within a 7-person team, enhancing structure and accountability.
• Vendor Management: Lead strategy sessions with SEO/PPC partners, ensuring effective and actionable insights.
• Performance Tracking: Establish KPIs and dashboards, driving data-informed decisions.
• Community Engagement: Develop and manage events that enhance our community presence and brand recognition.
• Budget Optimization: Ensure marketing spend delivers maximum ROI, aligning with firm objectives.
• Process Innovation: Build a robust operating system including tech stack evaluation and campaign management.

Benefits

• Opportunity to Innovate: Lead the transformation of our marketing function from the ground up.
• Executive Access: Work directly with firm leadership, significantly influencing firm-wide strategies.
• Growth Potential: Clear path to advanced roles as the firm and function mature together.
• Community Impact: Engage in meaningful outreach that supports both clients and the community at large.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed
• Number of Employees: 1-10 employees