Director of Marketing

PEREGRINE ATLANTA BUCKHEAD MANAGEMENT LL•Atlanta, GA

4h•Onsite

About The Position

This role supports a Marriott Autograph Collection Boutique Hotel in the Atlanta market. The position will lead local marketing and food & beverage initiatives to drive ancillary revenue for the property. The right candidate is passionate about food & beverage, creative and able to work in partnership with operational leaders, corporate marketing, and executive stakeholders. The ideal candidate has well rounded knowledge of Hotel Food and Beverage activations and has hyper-local market experience in the Atlanta Buckhead area.

Requirements

3–5 years of marketing experience, preferably in hospitality or food & beverage
On property hotel experience strongly preferred; understands the operational rhythm of a hotel and how to work alongside GMs and F&B leaders
Familiarity with Marriott brand systems and marketing standards a plus
Strong understanding of the Atlanta market and surrounding communities
Proficient with social media platforms, content creation and basic analytics
Comfortable representing the brand at community events and networking functions
Skilled at building local partnerships and spotting new revenue and activation opportunities
Organized, resourceful and able to manage multiple outlets and priorities.

Responsibilities

Develop and execute marketing plans for all restaurant and bar outlets; focus on local reach, repeat visitation and community engagement
Partner with culinary and operations leaders to promote menu launches, seasonal activations and event programming
Build campaigns that highlight property experiences, brand activations and unique offerings
Bring creative ideas for activating underutilized hotel spaces (patios, lobbies, rooftops, event lawns) to generate new ancillary revenue streams
Design promotions and events built to capture social and PR attention
Serve as an in-market ambassador for portfolio of hotels, seeking out new partnerships, local collaborations and cross-promotional opportunities
Maintain a visible presence with the CVB, local chambers and professional groups
Build strong relationships within the local community and broader hospitality/F&B scene to source partnership and activation ideas
Work in partnership with corporate social media team to lead social media content execution for all food & beverage; create content calendars, produce photo and video assets, and manage posting and engagement
Monitor channel performance and optimize based on insights
Partner closely with property operations leaders (GM, F&B Director, Sales) as a trusted, day-to-day collaborator
Work closely with corporate marketing team to ensure alignment on priorities, messaging and campaign execution
Coordinate creative needs with internal creative & branding team
Support PR activations and influencer partnerships
Assist with grand opening plans for any future concepts, including pre-launch storytelling and event planning
May support local sister properties on occasion and as directed by leader.