Director of Marketing

Lifeworks Services • Richfield, MN

15d • $90,000 - $100,000 • Hybrid

About The Position

The Director of Marketing provides senior-level strategic leadership for all marketing, communications, brand, and customer experience functions at Lifeworks. This role holds enterprise-wide strategic decision-making authority for marketing strategy, brand governance, market positioning, public relations, advertising, customer lead generation, referrals, and integrated communications.

The Director advances organizational visibility and engagement through a unified brand strategy, oversees organization-wide marketing and customer experience frameworks, and establishes robust systems for performance measurement—including KPIs, dashboards, and reporting models that inform executive decision-making.

This role leads the Marketing team and manages external partners to ensure cohesive execution across all channels, strengthening the Lifeworks mission and driving sustainable, long-term growth.

Requirements

• Are capable of performing the essential functions of the job, with or without reasonable accommodations.
• Can understand and communicate written and verbal directions.
• Demonstrate regular attendance, reliability, and punctuality to meet the needs of the business.
• Exhibit strong interpersonal and communication skills, with the ability to navigate and provide exceptional customer service.
• Possess excellent organizational, analytical, problem-solving, and prioritization skills, including project management skills.
• Apply sound decision-making skills and exercise independent judgment.
• Think critically, recognize connections, and translate goals into action.
• Maintain excellent attention to detail and accuracy.
• Collaborate effectively with various departments.
• Work independently with excellent time-management skills.
• Successfully pass a background study with the Department of Human Services, complete a drug test, and maintain reliable transportation for work-related driving purposes (e.g., in-office, on-site training locations, etc.).
• Bring expertise across marketing, customer experience, brand strategy, positioning, communications, public relations, digital strategy, and advertising.
• Have experience developing and implementing KPIs, dashboards, and measurement frameworks, and leveraging data for decision-making.
• Demonstrate strategic leadership, influence, and collaboration with senior executives.
• Deliver outstanding writing, editing, communication, storytelling, and presentation skills.
• Build strong cross-functional partnerships and work effectively with diverse communities.
• Manage budgets, vendors, and operational leadership responsibilities.
• Bachelor’s degree in marketing, communications, business, nonprofit management, or a related field.
• 7–10 years of progressive experience in marketing, communications, customer experience, or business development, including leadership roles.

Nice To Haves

• Offer experience working with underserved or underrepresented communities (preferred).
• Graduate degree in Marketing, Communications, or MBA.
• Nonprofit or human services sector experience.

Responsibilities

• Providing enterprise-level strategic direction and decision-making authority for all marketing, communications, brand, and customer experience initiatives.
• Developing and implementing multi-year marketing and customer experience strategies aligned with the Lifeworks Strategic Plan, mission, and service outcomes.
• Defining organizational positioning, value proposition, and competitive strategy; recommending market opportunities and growth paths.
• Serving as a key leader, contributing to system-wide planning, strategic decisions, and cross-functional initiatives.
• Leading organization-wide brand governance, ensuring a cohesive identity, messaging, tone, creative expression, and storytelling across all departments.
• Overseeing strategic communications, public relations, crisis communications, executive messaging, and thought leadership.
• Maintaining consistent, high-quality communications across digital channels, advertising, print, content programs, and media engagement.
• Providing strategic directions on advertising, campaigns, and paid media to increase awareness and drive engagement.
• Directing the digital ecosystem, including website strategy, SEO, analytics, user experience, conversion pathways, and accessibility.
• Leading the development of measurement frameworks, including KPIs, dashboards, and performance indicators that track customer experience, lead generation, referrals, and marketing ROI.
• Overseeing customer journey mapping, experience design, and referral pipeline strategy across all audiences and services.
• Analyzing market dynamics, audience insights, competitive positioning, and emerging trends; delivering strategic recommendations to executive leadership.
• Leading and developing the Marketing team through coaching, performance management, and professional development.
• Managing contractors, agencies, and vendors to ensure strategic alignment and high-quality execution.
• Leading budgeting and resource allocation to maximize return on investment and support organizational priorities.
• Implementing internal communication tools, messaging frameworks, brand training, and resources.
• Collaborating with cross-departmental teams to support marketing integration, customer touchpoints, and organizational messaging.
• Strengthening relationships with internal and external stakeholders, funders, community partners, and media outlets.
• Performing other duties as assigned.

Benefits

• 18 days of PTO accrued in the first year of employment
• 11 paid holidays (New Year’s Day, Martin Luther King Jr. Day, Memorial Day, Juneteenth, Independence Day, Labor Day, Thanksgiving, Day after Thanksgiving, Christmas Eve, Christmas Day, and a Personal Holiday)
• Medical, dental, vision, life, AD&D insurance, short & long-term disability coverage
• Health Savings Account (HSA), Flexible Savings Account (FSA), and prescription drug coverage
• Up to $3,000 annually in tuition reimbursement
• 403(b) retirement plan – Lifeworks contributes 3% of your salary and matches up to 4% of employee contributions
• Employee Assistance Program (EAP)

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 251-500 employees