Director of Marketing | JW Marriott Reston Station Hotel

Horseshoe Bay Resort • Reston, VA

11h • Onsite

About The Position

Crescent Hotels & Resorts is seeking a talented Director of Marketing for the JW Marriott Reston Station. This role is ideal for a creative thinker passionate about storytelling, with both strategic thinking and hands-on execution skills. The position involves leading integrated marketing efforts, collaborating with various teams and agencies, and driving brand awareness and love for the hotel. The JW Marriott Reston Station is a new luxury hotel in Northern Virginia, conveniently located near airports and public transportation, offering extensive meeting space and luxurious accommodations.

Requirements

• 7-10 years in hospitality Marketing/eCommerce with preference for Marriott experience.
• Demonstrated experience with curating impactful marketing initiatives and supporting hotels, restaurants, and bars.
• Experience with Upscale/Luxury/Lifestyle brands.
• Experience managing vendors and agencies, including PR and Social Media.
• Strong project management and organization skills.
• Familiarity with B2B marketing and/or sales support, collateral and tradeshows/offers.
• Must be able to lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency.
• Content strategy and creation, copywriting, photoshoots and video shoots.
• Digital images, ads and messaging.
• VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets.
• F&B activations and project management.
• Sales support/client site tour creative.
• Must have a minimum of 2 years luxury hotel marketing experience, Marriott preferred.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Proven experience in hotel marketing, preferably within a luxury or high-end segment, preferably with Marriott brand experience.
• Passionate about creating a genuine customer experience while achieving revenue objectives.
• Self-starting personality with an even disposition.
• Experienced in managing external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution.
• Budget management skills to manage brand marketing funds, optimizing resources to maximize results to objectives.
• Ability to solve problems quickly, think creatively, and manage multiple streams of work.
• Excellent communication, interpersonal, and presentation skills.
• Demonstrate ability to project manage complex initiatives from conception to successful execution.
• Must be willing to “pitch-in” and help co- workers with their job duties and be a team player.

Nice To Haves

• Preference for Marriott experience.
• Marriott preferred for luxury hotel marketing experience.

Responsibilities

• Manages execution of upper funnel, brand marketing integrated campaigns and initiatives, with the ability to take complex projects and efforts from conception to successful execution and tracking.
• Partnering with stakeholders across local market teams, brand management, PR, Media, and preferred media, creative, influencer and research agencies.
• Track and analyze the effectiveness of brand marketing initiatives using key performance metrics to measure campaign impact and make data-driven decisions.
• Lead always-on influencer strategy and execution to drive brand love and awareness for JW Marriott Reston Station. Manage agency relationships, content development, and performance tracking.
• Monitor brand health of focus brands.
• Analyze campaign performance across paid, owned, and earned channels to understand goal achievement and generate insights for future marketing strategies.
• Conduct ad-hoc research to fill gaps in consumer understanding.
• Stay abreast of industry trends, competitor activities, and consumer preferences.
• Develop and manage the brand marketing budget, optimizing resources to maximize ROI and achieve campaign objectives.
• Identify and manage strategic brand partnerships and influencer collaborations to amplify campaign reach and relevance.
• Manage execution of brand campaigns and activation.
• Manage vendor and agency relationships, including PR and Social Media.
• Lead contact/manager for Property, Comstock, Crescent Marketing, Crescent F&B, Marriott Brand, Marriott Digital, TAA PR agency, Social Media agency.
• Oversee content strategy and creation, copywriting, photoshoots and video shoots.
• Manage digital images, ads and messaging.
• Coordinate VIP Tours/Events, influencer visits, media relations/tours, FAM trips, fact sheets.
• Manage F&B activations and project management.
• Develop sales support/client site tour creative.
• Create a genuine customer experience while achieving revenue objectives.
• Manage external creative, media, influencer or research agencies to ensure strategic alignment, high quality output and timely execution.
• Manage brand marketing funds, optimizing resources to maximize results to objectives.
• Solve problems quickly, think creatively, and manage multiple streams of work.
• Project manage complex initiatives from conception to successful execution.
• Willing to pitch-in and help co-workers with their job duties and be a team player.

Benefits

• Generous compensation package
• An exceptional benefit plan for eligible associates & your family members
• 401K matching program for eligible associates
• Discounts with our Crescent managed properties in North America for you & your family members
• Health & wellness programs
• Best in class learning and development
• Travel discounts

What This Job Offers

• Job Type: Full-time
• Career Level: Director