Director Of Marketing

Northside Hospital•Atlanta, GA

About The Position

Overview Northside Hospital is award-winning, state-of-the-art, and continually growing. Constantly expanding the quality and reach of our care to our patients and communities creates even more opportunity for the best healthcare professionals in Atlanta and beyond. Discover all the possibilities of a career at Northside today. Responsibilities Strategy & Planning Direct annual strategy to determine marketing support for initiatives under the Northside Hospital network umbrella based on market opportunity and business objectives. Develop strategic, integrated marketing plans and programs that align with the organization’s goals: increase awareness, increase perceptions of expertise, support Hospital network growth and encourage patients to seek care with Northside. Monitor and analyze marketing performance and website data. Identify research and analytics methodologies to ensure key metrics are tracked using industry best practices. Stay abreast of current health care and media consumption trends, applying insights where appropriate to improve the performance of Northside marketing efforts. Work with the Northside Hospital leadership team to help shape long term direction of the organization and its ongoing strategic initiatives. Brand Marketing Oversee development and roll-out of marketing initiatives that drive awareness and usage of Northside Hospital network properties. Oversee all advertising, brand messaging, and collateral development to ensure consistency and adherence to brand mandatories. Partner with internal and external creative groups to develop effective messaging. Oversee marketing technology strategy and development (websites, landing pages, email, etc.) with internal technical teams and agency partners. Partner with Content team to ensure consistency and collaboration across channels. Partner with Northside Hospital physicians and business units in the development of brand marketing initiatives where appropriate. Financial & Administrative Develop and maintain marketing budgets across media, creative and technology efforts. Hold others accountable for conducting business in a legal and ethical manner while complying with policies, laws, and regulations related to business and employment. PROFESSIONAL DEVELOPMENT AND LEADERSHIP Team Leadership Partner with peers in business units and other departments to ensure collaboration and continuity from strategy to execution. Attract, develop and retain highly effective marketing professionals through demonstration of functional and operational leadership. Mentor marketing team members and guide them in the development of effective marketing programs. Establish performance goals and provide on-going feedback, coaching, and development to enhance the team’s performance and capability. Facilitate the hiring, reviewing and promotion of team members. Identify individual and team skill gaps, developmental areas, and opportunities. Recognize initiative, innovation, and work well done to create a positive work environment of excellence. EXPECTATIONS Curiosity: Seeking out what makes our internal clients tick and be a student of healthcare industry dynamics and its implications for our work Strategy: Developing strategies for internal clients that the Marketing team will execute Fluency: Having fluency in speaking to what internal clients are facing and the ways it impacts Northside as a business, as well as in speaking to the full complement of services and capabilities the Marketing Team offers Consistency: Assisting in delivering on our promises every day and ensuring clients never have to question whether they are getting our best with every interaction, deliverable, recommendation, etc.

Requirements

15+ years of experience in account management or client services
10+ years' experience leading account services teams across a matrixed organization
Experience developing and executing omnichannel campaigns (from strategy development through campaign performance and measurement)
Hospital or Healthcare industry experience
Strong presentation & interpersonal team skills
Excellent communication, interpersonal, and problem-solving skills
Demonstrated ability to deliver results and exceed expectations
Experience managing budgets $10-20M+

Nice To Haves

Digital transformation or website development experience a plus

Responsibilities

Direct annual strategy to determine marketing support for initiatives under the Northside Hospital network umbrella based on market opportunity and business objectives.
Develop strategic, integrated marketing plans and programs that align with the organization’s goals: increase awareness, increase perceptions of expertise, support Hospital network growth and encourage patients to seek care with Northside.
Monitor and analyze marketing performance and website data.
Identify research and analytics methodologies to ensure key metrics are tracked using industry best practices.
Stay abreast of current health care and media consumption trends, applying insights where appropriate to improve the performance of Northside marketing efforts.
Work with the Northside Hospital leadership team to help shape long term direction of the organization and its ongoing strategic initiatives.
Oversee development and roll-out of marketing initiatives that drive awareness and usage of Northside Hospital network properties.
Oversee all advertising, brand messaging, and collateral development to ensure consistency and adherence to brand mandatories.
Partner with internal and external creative groups to develop effective messaging.
Oversee marketing technology strategy and development (websites, landing pages, email, etc.) with internal technical teams and agency partners.
Partner with Content team to ensure consistency and collaboration across channels.
Partner with Northside Hospital physicians and business units in the development of brand marketing initiatives where appropriate.
Develop and maintain marketing budgets across media, creative and technology efforts.
Hold others accountable for conducting business in a legal and ethical manner while complying with policies, laws, and regulations related to business and employment.
Partner with peers in business units and other departments to ensure collaboration and continuity from strategy to execution.
Attract, develop and retain highly effective marketing professionals through demonstration of functional and operational leadership.
Mentor marketing team members and guide them in the development of effective marketing programs.
Establish performance goals and provide on-going feedback, coaching, and development to enhance the team’s performance and capability.
Facilitate the hiring, reviewing and promotion of team members.
Identify individual and team skill gaps, developmental areas, and opportunities.
Recognize initiative, innovation, and work well done to create a positive work environment of excellence.