Director of Marketing

Naples Soap Company • Fort Myers, FL

4d • Onsite

About The Position

Naples Soap Company is seeking an experienced, hands-on Director of Marketing to lead our marketing strategy and execution across e-commerce, retail, wholesale, and brand. This is not a strategy-only leadership position. We are looking for a marketing leader who can develop the strategy, lead and develop the marketing team, and actively work alongside the team to execute it. The ideal candidate brings strong experience growing a consumer brand, understands how brand building and revenue generation work together, and is comfortable using data to make decisions, measure performance, and identify opportunities for growth.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 7+ years of progressive marketing experience with accountability for revenue.
• Marketing leadership experience with consumer brands in the $10M–$100M revenue range.
• CPG experience required.
• Beauty, skincare, personal care, hair care, or wellness industry experience strongly preferred.
• Demonstrated experience leading marketing across both e-commerce and physical retail.
• Experience managing and developing internal teams and directing external agencies.
• Hands-on familiarity with e-commerce, email/SMS, analytics, and paid media platforms.
• Current, hands-on experience using AI tools in marketing is required.
• Amazon marketplace experience is a plus.
• Strong leadership, analytical, communication, and project management skills.

Nice To Haves

• Amazon marketplace experience is a plus.

Responsibilities

• Develop and execute the annual marketing strategy across e-commerce, retail, and wholesale.
• Own the promotional calendar, campaign planning, brand positioning, voice, and visual consistency.
• Establish and report on marketing KPIs and forward-looking performance targets.
• Develop growth recommendations based on projected return on marketing investment.
• Lead go-to-market strategy for new product launches and seasonal programs.
• Oversee online brand reputation management.
• Incorporate AI tools into content development, analysis, and marketing workflows.
• Drive online revenue by improving traffic, conversion, average order value, and repeat purchase rate.
• Direct paid media strategy across Google, Meta, and Amazon, including budgets and creative direction.
• Lead email and SMS lifecycle marketing and campaign calendars.
• Oversee SEO, content, social media, influencer, and affiliate marketing.
• Identify opportunities to improve website conversion, product pages, and online merchandising.
• Develop marketing strategies for individual stores and our overall retail footprint.
• Lead in-store promotions, local store marketing, direct mail, and local media initiatives.
• Partner with Visual Merchandising on signage, window programs, and store presentation.
• Support new store openings, events, pop-ups, and community partnerships.
• Own customer acquisition cost (CAC), lifetime value (LTV), and the relationship between the two.
• Lead CRM, loyalty, retention, and customer segmentation strategies.
• Own and manage the marketing budget.
• Track ROI, CPA, CAC, conversion, attribution, and POS traffic trends.
• Maintain dashboards and provide leadership with clear reporting on marketing and channel performance.
• Lead, mentor, and develop the internal marketing team and interns.
• Manage agencies, web developers, BPO partners, freelancers, and other external vendors.
• Oversee creative production, including photographers, videographers, designers, and content creators.
• Establish clear expectations, budgets, timelines, and performance standards.
• Collaborate across Retail, Sales, Operations, Product Development, and Customer Experience.

What This Job Offers

• Job Type: Full-time
• Career Level: Director