Director of Marketing

Oliva Gibbs PLLC•Houston, TX

1h•Hybrid

About The Position

Oliva Gibbs is seeking a marketing leader to own the firm’s brand and demand-generation strategy. This role involves balancing long-term brand building with short-term demand generation to drive revenue growth and market expansion. The Director of Marketing will build systems to connect market insights to revenue, establish clear MQL and Marketing/Client Development Service Level Agreement expectations, and create a disciplined measurement framework. This is a strategic operator role with direct influence on the firm's go-to-market strategy, reporting to the President of Business Operations. The marketing function is intended to be a trusted partner in the firm's growth.

Requirements

8+ years of progressive marketing experience, including meaningful ownership of brand strategy and demand generation in a complex B2B environment.
2+ years of experience leading marketing in professional services – law, consulting, accounting, financial services or other.
Proven track record of connecting marketing strategy to business growth, using data and evidence to make decisions about markets, audiences, investment, and performance.
Deep understanding of brand building, demand generation, market penetration, and the balance between long-term brand investment and short-term sales activation.
Experience building target-account strategies, marketing/client development alignment, MQL definitions and SLAs.
Ability to influence without authority.
Strong strategic, analytical, communication and operational skills with the ability to move from strategy to execution.
Experience leading a team of marketing professionals and third-party vendors.
Must be based in Houston, TX.

Nice To Haves

Oil and gas industry experience.

Responsibilities

Own the firm’s brand and market strategy, translating business objectives into clear priorities by market, audience, practice, and target accounts.
Build mental availability and market preference through a distinctive, consistent brand and a multi-year brand-building strategy.
Lead the strategy for a long-term brand campaign, partnering with external experts for creative execution.
Build and activate the firm’s target account universe, establishing a clear view of priority accounts, current penetration, reach, engagement, client retention, and opportunities for growth.
Develop demand-generation programs that increase activity within priority accounts and expand reach into new accounts and/or markets.
Define and operationalize the MQL and Marketing/Client Development SLA, partnering with Client Development and attorneys to turn marketing-generated demand into qualified opportunities and revenue.
Maintain a healthy balance between building the firm’s long-term brand and generating near-term demand, with an approximately 50/50 investment allocation and quarterly reporting to firm leadership.
Use evidence, testing, and performance data to determine where to invest, what to scale, and what to stop doing.
Serve as a trusted strategic partner across the firm – bringing market insight and growth recommendations while actively listening to feedback from our frontline employees.
Lead the marketing team and external partners with clear priorities, accountability, and high standards for execution.
Align with the Director of Client Development to build an integrated Marketing & Client Development operating model in which both teams share priorities, definitions, data, and accountability for growth.