Director of Marketing- Denver Union Station

Sage Hospitality•Denver, CO

1d•$85,000 - $93,000

About The Position

Our stunningly restored LoDo landmark, Denver Union Station tells the captivating story of Denver through the ages — a monument to the city’s living, breathing history. We’re proud to celebrate our rich local heritage, from our humble beginnings as the Denver Union Depot to a contemporary hub of culture and community, inspired by the golden age of train travel. Denver Union Station boasts an eclectic array of the city’s top local restaurants, bars and shops. We invite you to explore everything our vibrant gathering space has to offer. Step through any of Denver Union Station's entrances and you’ll experience the magic of living history a century in the making. Every detail of our stunning Great Hall space pays homage to a pioneer spirit while embracing a truly modern sensibility. Make your mark at the quintessential spot in Denver, a true landmark location. We are loaded with benefits, a team-centric culture, and opportunities to grow your career. Work where you belong. The Marketing Director stewards the strategy for the overall brand messaging, content, and marketing programs for Denver Union Station. This individual is responsible for management of the DUS marketing budget oversees all strategic alliances including community partnerships, paid sponsorships, and all large-scale collaborations. This individual serves as the project lead for all community-focused events and initiatives at Denver Union Station. This individual is responsible for organic and paid digital for DUS website and social media including management of Captive F&B brands’ social media: Pigtrain, Milkbox, Terminal Bar, The Cooper Lounge. This individual liaises with third-party tenants in support of their endeavors to be leveraged across the Denver Union Station marketing platform.

Requirements

A four year college degree or equivalent education/experience
Required to have a minimum of 4+ years of experience in a marketing position. Hospitality experience preferred.
Strong interpersonal, verbal and written communication skills
Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals
Ability to negotiate effectively
Excellent attention to detail and multi-tasking skills
Professional appearance and manner
Computer literacy, specifically MS Word for Windows
Communication at all levels; multi-tasking; time management

Nice To Haves

Hospitality experience preferred.

Responsibilities

Oversight of station-wide brand positioning including:
Photography and videography
Copywriting across all digital platforms
Website, Blog, and Newsletters
Paid digital advertising
Social media management including all Captive F&B
Third party tenant relationship management
Collaborating with Marketing Manager at The Crawford on hotel initiatives
Leads Station partnerships and sponsorships (non-F&B):
Brand sponsors for major events and initiatives
Spirits sponsors in collaboration with F&B Director and GM of Events
Philanthropic partnerships
“In the Neighborhood” sponsorships for DUS.com
Responsible for executive-level reporting
Biweekly asset management calls
Monthly asset management reviews
Quarterly partner reviews and year end partner reviews
Serves as the lead for community-focused events and activations and drives the overarching messaging and marketing strategy for revenue-driving events that are managed by the GM of Events
Full project management and oversight of the event
Hiring support staff as necessary and communicating all working event roles & responsibilities
Leading team meetings and procuring elements from all departments (
Sending a comprehensive Run of Show at least 7-10 days prior to the event
Community events / activations include:
Art/decor installations || Music in the Great Hall || Opening Day || Fourth of July || Pride at the Station || Farmers Market || Fitness on the Plaza || BOOnion Station || Santa at the Station || Grand Illumination || Merry & Bright Lights
Liaises with the GM of Events on marketing efforts to support events including: pre-event promotion, event messaging and campaign creation, etc.
Manages the Marketing Coordinator for DUS
Manage online presence with an emphasis on creating unique and engaging content for branded websites, vanity websites, company website, and third party sites
Work with designated agencies to ensure that websites are optimized using current best practices for SEO
Direct, manage or assist designated agencies in all areas related to online/digital marketing, including website development and online marketing
Conduct and track on-going email marketing campaigns for a variety of business units
Utilize current reporting from agencies, brands, and Google Analytics to drive improved content and marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs
Oversee and coach social media champions and social media agencies on channels including Facebook, Twitter, Instagram and others as the need arises
Continually manage social media accounts, including Facebook, Twitter, YouTube and Instagram, ensuring imagery and copy is consistent with the identity and positioning of each hotel
Manage promotional packages/campaigns including requesting creative, drafting the communication plan, and sending a marketing recap once completed
Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.
Utilize current reporting from agencies, Google Analytics and social networks to drive improved content and social marketing initiatives and decisions
Recommend changes and new reporting based on changes in technology, social networks or other areas in conjunction with changing business needs
Develop and implement companywide Public Relations initiatives and programs.
Work directly with PR agencies to support creation of property initiatives that reinforce identity and positioning, with execution in a timely manner
Utilize current reporting from agencies and third party sources to drive improved content, PR initiatives, and decisions
Recommend changes and new reporting based on changes in technology or other areas in conjunction with changing business needs
Work with designated hotels to create forward-looking identity statements that will be utilized to drive messaging through online, social media, PR, and collateral
Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals
Assist designated hotels with communication (flyers, signs, eblasts, etc.) – work with property staff and agencies on design and creation of new materials
Maintains and stores a chronological order of media library and electronic files of all advertising materials by property and activity.
Current search engine optimization (SEO) strategies
Use of content management systems (CMSs) to update website
Administrative knowledge for social media sites, including Facebook, Twitter and YouTube
Adobe Creative Suite including Photoshop, Illustrator and Acrobat

Benefits

Complementary RTD EcoPass
Medical, dental, & vision insurance
Health savings and flexible spending accounts
Basic Life and AD&D insurance
Company-paid short-term disability
Unlimited paid time off
Eligible to participate in the Company’s 401(k) program with employer matching
Employee assistance program
Tuition Reimbursement
Great discounts on Hotels, Restaurants, and much more.
Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.