Director of Marketing

LifeSpire • Newport News, VA

17d

About The Position

LifeSpire of Virginia is seeking a Director of Marketing to support our Newport News community, The Chesapeake. Please apply if interested! General Qualifications: Ability to work effectively with prospective residents, donors, and their representatives Excellent communication and organizational skills Working knowledge of, and ability to implement, prescribed marketing and development methods Strong time-management skills Ability to present oneself professionally while representing The Chesapeake Key Responsibilities: Marketing & Development Office Management Manage daily business functions and operations of the Marketing & Development Office Provide overall leadership and direction to the Marketing & Development staff Prepare monthly commission statements Regularly review sales performance and established goals Conduct performance reviews for Marketing staff (at least annually) Strategic Planning Recommend an annual budget in consultation with the Corporate Director of Sales & Marketing and the Executive Director Lead strategic planning and goal setting in collaboration with the Corporate Director of Sales & Marketing and the Executive Director Conduct ongoing sales training with Marketing Counselors Public Relations Collaborate with the Corporate Director of Sales & Marketing on advertisements, newsletters, and other marketing and public relations materials Work with media outlets regarding interviews and press releases Regularly assess and update PowerPoint presentations, collateral materials, and related content Consult with the Corporate Director of Sales & Marketing and the Executive Director prior to distributing information (e.g., special events, reservation holder updates) Development & Fundraising Partner with the Vice President of Development to implement annual gift solicitation strategies through a year-long fund development program approved by the Executive Director and VBH Executive Team Oversee the creation and preparation of all annual solicitation materials, including brochures, letters, and related enclosures Personally solicit charitable contributions up to and including $1,000 for annual unrestricted and benevolent funds; collaborate with the Vice President of Development on higher-level gifts Develop donor recognition clubs and programs to encourage giving at levels under $1,000 Plan an annual donor recognition event for President’s Circle donors ($1,000+), J.T. Edwards members, key volunteers, and community leaders Plan and oversee the annual golf tournament benefiting The Chesapeake’s Endowed Fund for Seniorships, including recruitment and management of the planning committee Plan additional special events supporting the Endowed Fund for Seniorships, as approved Assist in planning and implementing capital campaign initiatives established by the Virginia Baptist Homes Board of Trustees Help identify major gift prospects (donors with capacity to give more than $1,000) and keep the Vice President of the Foundation informed Partner with the Vice President of the Foundation to develop corporate and foundation solicitation strategies Ensure proper stewardship of funds by verifying timely submission of required reports and preparing internal reports as needed

Requirements

• Ability to work effectively with prospective residents, donors, and their representatives
• Excellent communication and organizational skills
• Working knowledge of, and ability to implement, prescribed marketing and development methods
• Strong time-management skills
• Ability to present oneself professionally while representing The Chesapeake

Responsibilities

• Manage daily business functions and operations of the Marketing & Development Office
• Provide overall leadership and direction to the Marketing & Development staff
• Prepare monthly commission statements
• Regularly review sales performance and established goals
• Conduct performance reviews for Marketing staff (at least annually)
• Recommend an annual budget in consultation with the Corporate Director of Sales & Marketing and the Executive Director
• Lead strategic planning and goal setting in collaboration with the Corporate Director of Sales & Marketing and the Executive Director
• Conduct ongoing sales training with Marketing Counselors
• Collaborate with the Corporate Director of Sales & Marketing on advertisements, newsletters, and other marketing and public relations materials
• Work with media outlets regarding interviews and press releases
• Regularly assess and update PowerPoint presentations, collateral materials, and related content
• Consult with the Corporate Director of Sales & Marketing and the Executive Director prior to distributing information (e.g., special events, reservation holder updates)
• Partner with the Vice President of Development to implement annual gift solicitation strategies through a year-long fund development program approved by the Executive Director and VBH Executive Team
• Oversee the creation and preparation of all annual solicitation materials, including brochures, letters, and related enclosures
• Personally solicit charitable contributions up to and including $1,000 for annual unrestricted and benevolent funds; collaborate with the Vice President of Development on higher-level gifts
• Develop donor recognition clubs and programs to encourage giving at levels under $1,000
• Plan an annual donor recognition event for President’s Circle donors ($1,000+), J.T. Edwards members, key volunteers, and community leaders
• Plan and oversee the annual golf tournament benefiting The Chesapeake’s Endowed Fund for Seniorships, including recruitment and management of the planning committee
• Plan additional special events supporting the Endowed Fund for Seniorships, as approved
• Assist in planning and implementing capital campaign initiatives established by the Virginia Baptist Homes Board of Trustees
• Help identify major gift prospects (donors with capacity to give more than $1,000) and keep the Vice President of the Foundation informed
• Partner with the Vice President of the Foundation to develop corporate and foundation solicitation strategies
• Ensure proper stewardship of funds by verifying timely submission of required reports and preparing internal reports as needed

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed