Director of Marketing

NBT Bancorp•Albany, NY

16h•$117,746 - $156,995

About The Position

The Director of Marketing will play a critical role in leading the overall marketing strategy, audience development, and go-to-market execution across all lines of business, including Retail Banking, Wealth Management, and Insurance. This role focuses on developing integrated marketing strategies that drive customer acquisition, engagement, and business growth while managing and allocating the marketing budget to align with corporate initiatives and maximize ROI. They will oversee a wide range of marketing activities, including brand and campaign strategy, product marketing, advertising and media planning, digital marketing, targeting strategies, and performance analytics. As the Director of Marketing, they will collaborate across the organization to review performance and analytics of current initiatives and lead discovery sessions to identify new marketing opportunities that support business goals and capitalize on market trends. They will manage external agency relationships and lead an internal team responsible for campaign execution, content development, and creative design. Internally, they will grow and lead a dynamic team of marketing professionals across campaign management, product marketing, digital strategy, and creative functions—ensuring the team evolves with changing consumer behaviors and media consumption trends.

Requirements

Bachelor’s degree and/or equivalent education and experience
Minimum 10 years of relevant experience in marketing, with leadership responsibility across multiple channels and disciplines
Leadership & Team Development Ability to grow and develop a marketing team by identifying skill gaps, providing structured training programs, and fostering continuous learning
Proven track record of adapting team capabilities to evolving consumer behaviors and media trends
Experience introducing new customer engagement channels and ensuring team readiness through training and on-the-job learning
Strategic Marketing Expertise Demonstrated ability to lead integrated marketing campaigns that deliver measurable business results
Proven experience in product marketing and go-to-market strategy for financial services or similar industries
Strong understanding of communications planning and channel optimization across digital, traditional, and emerging platforms
Budget & Resource Management Expertise in managing and allocating marketing budgets strategically across initiatives, ensuring alignment with corporate priorities and maximizing ROI
Ability to balance short-term campaign needs with long-term brand and business objectives
Data, Analytics & Targeting Experience leveraging customer insights, segmentation, and targeting strategies to optimize marketing performance
Proven ability to track campaign performance, analyze data, and adjust strategies based on actionable insights
Strong understanding of marketing analytics tools and methodologies to measure effectiveness across channels
Analytical & Communication Skills Excellent communication and presentation skills, with the ability to influence at all levels of the organization
Digitally fluent, with deep knowledge of digital marketing best practices, marketing automation, and performance measurement
Communicate effectively with internal and/or external customers
Stationary 75% of time or greater
Move Objects to Maximum 10 lbs

Responsibilities

Lead development and execution of the enterprise marketing plan, budget, and agency partnerships to achieve strategic goals
Establish and evolve marketing objectives and KPIs across brand, product, and digital marketing initiatives
Drive collaboration with lines of business and internal partners to align marketing strategies with business priorities
Oversee conceptualization and execution of creative and content strategies across all customer engagement channels
Lead consumer insights, marketing research, and campaign performance analysis to inform decisions and identify growth opportunities
Other duties as assigned

Benefits

At NBT we empower people to grow, innovate, and thrive through meaningful work, a supportive culture and opportunities to make a real impact in your community – because your success drives our success.
Wellbeing At NBT, we value and support your wellbeing by offering generous time-off policies, wellness initiatives and flexible work arrangements, so you can thrive both personally and professionally.
Community Involvement NBT believes community involvement fosters our success and the success of those around us. Through volunteer service and charitable partnerships, we empower our employees to make a positive impact beyond the workplace.
Culture NBT believes in creating a workplace where every voice matters and every team member feels empowered to contribute. With supportive leadership, we foster an environment where employees are connected, inspired, and valued.
Career Development Whether you’re just starting your career or serve in a senior leadership role, your growth and development are our priority. NBT provides a wide variety of development programs and tools for you to reach your full potential.
Total Rewards NBT recognizes and rewards your contributions with competitive compensation, comprehensive benefits and performance-based incentives – ensuring you feel valued every step of the way.
Business Stability NBT has built a reputation as a stable financial institution by growing our people and our business, evolving our processes and managing risk. We've weathered the market's ups and downs for over 165 years, all while charting a well-defined growth plan.
Generous Paid Time Off : At least 22 days annually, prorated in the year of hire.
Parental Leave : Six weeks of paid leave at 100% of your salary.
Comprehensive Medical Coverage : Includes employer contributions to HSA for High Deductible Health Plan participants.
Dental and Vision Coverage : Ensuring your overall health and well-being.
Flexible Spending Accounts : For healthcare and dependent care expenses.
Employer-Paid Disability Coverage : Both short-term and long-term, with an option to purchase additional long-term coverage.
Life Insurance : Employer-paid basic life insurance, with an option to purchase supplemental coverage.
Voluntary Benefits : Including hospital, accident, and critical illness coverage.
Retirement Plans: Benefit from a 401(k) plan with employer matching, an optional Roth 401(k), and a pension plan to help secure your future.
Adoption Assistance : Supporting your growing family.
Tuition Reimbursement : Invest in your education and career growth.
Employee Assistance Program (EAP) : Access to support and resources.
Pet Insurance : For all your furry friends.
Financial and Banking Services : Various banking services benefits and financial planning assistance.