Director of Marketing Strategy, Manulife Bank
Manulife•Waterloo, ON
•CA$118,300 - CA$168,300•Hybrid
About The Position
The Director of Marketing Strategy, Manulife Bank will lead a team of marketing strategists responsible for developing and executing go-to-market strategies for Manulife Bank initiatives. This role owns the Manulife Bank customer and advisor experience marketing roadmap and leads priority value streams, ensuring strategies are aligned to enterprise objectives, advisor/client needs, and growth ambitions for Manulife Bank.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Extensive experience in strategic marketing, with a focus on go-to-market planning and audience engagement.
- Proven track record leading high-performing teams and delivering impactful marketing strategies.
- Strong understanding of banking, financial services dynamics and distribution/audience needs.
- Excellent analytical skills; ability to Interpret data and translate it into actionable insights.
- Exceptional communication and interpersonal skills; ability to influence and build relationships at all levels.
- Demonstrated ability to manage multiple projects simultaneously and meet deadlines.
- Proficiency in marketing tools, CRM systems, and analytics platforms.
Responsibilities
- Lead, mentor, and develop a team of marketing strategists, fostering a culture of excellence and innovation in go-to-market planning.
- Own and evolve the strategic roadmap for the Manulife Bank marketing experience (customer and advisor-facing as applicable), ensuring alignment with business priorities and audience needs.
- Lead value streams for Manulife Bank (Specialized Lending, Residential Lending, Retail Products), driving initiatives that increase engagement, satisfaction, and growth.
- Develop and execute go-to-market campaigns that clearly communicate the value of Manulife Bank products and capabilities through appropriate channels and partner pathways.
- Influence and collaborate with executives and cross-functional partners to ensure alignment, prioritization, and support for Manulife Bank go-to-market strategies and initiatives.
- Monitor and assess the performance of go-to-market initiatives; use data-driven insights to refine strategy, improve execution, and increase market impact.
- Stay current on the marketing landscape, industry trends, and competitive dynamics; recommend innovative strategies to maintain differentiation and momentum for Manulife Bank.
- Engage key stakeholders (including internal partners and distribution stakeholders such as advisors, where applicable) to gather insights and feedback that inform strategic direction.
Benefits
- health insurance
- dental insurance
- mental health insurance
- vision insurance
- short- and long-term disability insurance
- life and AD&D insurance coverage
- adoption/surrogacy benefits
- wellness benefits
- employee/family assistance plans
- retirement savings plans (including pension and a global share ownership plan with employer matching contributions)
- financial education and counseling resources
- paid holidays
- vacation days
- personal days
- sick days
- full range of statutory leaves of absence
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What This Job Offers
Job Type
Full-time
Career Level
Director
