Director of Marketing & Sales - Memory Care/ Assisted Living Community

Lodge at Natchez Trace • Nashville, TN

13h

About The Position

Director of Marketing & Sales
The Lodge at Natchez Trace – Assisted Living & Memory Care
Full-Time | Nashville, TN
The Lodge at Natchez Trace is a warm, home-style Assisted Living and Memory Care community known for compassionate service, meaningful connections, and exceptional resident experiences. We are seeking a dynamic, relationship-driven Director of Marketing & Sales to lead our outreach efforts, build referral partnerships, and guide prospective residents and families through the decision-making process with warmth and professionalism. This role is ideal for a polished communicator who thrives in the community, loves connecting with people, and understands how to tell a compelling story about the value of senior living.

Requirements

• Proven experience in senior living sales, marketing, admissions, or healthcare outreach (Assisted Living/Memory Care experience required).
• A polished, outgoing, and relationship-oriented communicator who excels in networking and community engagement.
• Confidence in conducting tours, asking discovery questions, and guiding families through emotional and financial decisions.
• Ability to work independently, prioritize leads, and manage sales pipelines effectively.
• Strong presentation skills and the ability to represent The Lodge with professionalism and grace.
• Comfortable working primarily in the field , building relationships across the Nashville market.
• Reliable transportation and a valid driver's license are required.
• Warm, compassionate demeanor with the ability to build trust quickly with families and referral partners.

Responsibilities

• Develop and execute a strategic marketing and sales plan to drive occupancy and increase market visibility for The Lodge.
• Spend time in the Nashville area , engaging with hospitals, physician groups, rehab centers, senior advisors, churches, and community organizations.
• Build, strengthen, and maintain referral relationships with case managers, social workers, healthcare professionals, and community partners.
• Conduct engaging and informative tours , discovery conversations, and follow up with prospective residents and their families.
• Serve as the community’s primary sales representative , ensuring each family has a warm, personalized, and seamless experience from first inquiry to move-in.
• Represent The Lodge at community events, networking functions, educational programs, and outreach opportunities.
• Track leads, manage CRM activity, monitor occupancy trends, and report on marketing and sales performance.
• Partner with the Executive Director and leadership team to ensure alignment between marketing efforts, customer experience, and community operations.
• Stay knowledgeable about senior living competition, local market dynamics, and trends influencing consumer decision-making.
• Promote The Lodge’s culture of genuine hospitality, exceptional care, and resident-centered service.

Benefits

• Daily Pay – access your earnings when you need them
• Competitive compensation + full-time benefits
• Medical, Dental, Vision & Disability Insurance
• 401(k) with employer match
• Paid Time Off & Paid Holidays
• Tuition Assistance for continued professional development
• Company-Paid Life Insurance
• Supportive, collaborative leadership team
• Opportunity to represent a beautiful, highly respected Assisted Living & Memory Care community

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed