Director of Marketing – Retina Business

Thea Pharma•Waltham, MA

5d•Hybrid

About The Position

The Director of Marketing – Retina is a high-impact, strategic leadership role responsible for orchestrating the marketing strategy, brand architecture, and tactical execution for Théa’s expanding retina portfolio. This individual will lead the comprehensive market preparation and commercialization efforts for the historic launch of Thea’s first buy-and-bill product, CYKLX. This position requires an entrepreneurial, metrics-driven marketing executive with deep expertise in the retina therapeutic area and buy-and-bill mechanics. The Director will oversee Thought Leader Liaisons (TLLs), manage creative agencies, lead market research, and build robust HCP, Consumer, and Private Equity marketing strategies to ensure a flawless market entry.

Requirements

Bachelor’s degree required; MBA or advanced scientific degree strongly preferred.
8+ years of commercial marketing experience within the pharmaceutical, biotech, or medical device industries.
Minimum 3-5 years of dedicated experience in the Retina or Ophthalmology marketplace is strictly required.
Proven success launching an injectable or buy-and-bill biologic asset in a highly competitive specialist landscape.
Deep mastery of J-codes, specialty distribution, and ASP-based practice workflows.
Nurturing tier-1 academic relationships and maximizing thought leader advocacy.
Aligning seamlessly with Sales, Training, Medical Affairs, and Regulatory teams.

Responsibilities

Architect and execute the comprehensive global positioning, branding, and core messaging framework for CYKLX.
Lead the creation of all healthcare professional (HCP) and consumer/patient launch tactics, including digital, print, point-of-care, and interactive educational materials.
Develop and oversee a sophisticated, targeted media deployment strategy across programmatic digital display, medical journals, and search engine marketing (SEM).
Direct and manage the TLL team to ensure compliant, high-impact field engagement with regional and national Key Opinion Leaders (KOLs).
Establish, train, and maintain the official CYKLX Speaker Bureau, ensuring strict compliance, high-quality clinical delivery, and strategic geographic coverage.
Design and execute a commanding presence at major medical congresses (e.g., ASRS, AAO, Retina Society), overseeing scientific booth design, product theaters, and corporate sponsorship opportunities.
Lead all primary and secondary market research initiatives to extract deep behavioral insights from retina specialists, patients, and practice managers.
Identify, onboard, and manage the agency of record (AOR) and specialized digital/production vendors, ensuring projects are delivered on time, within budget, and on strategy.
Partner intimately with the Market Access team to proactively identify marketplace gaps, resource needs, and customized pull-through marketing tactics.
Work closely with the Reimbursement team to create impactful value dossiers, co-pay assistance collateral, and hub marketing resources supporting buy-and-bill dynamics.
Formulate specific commercial marketing strategies tailored to corporate stakeholders at private equity-backed retina management platforms and large consolidated mega-practices.