Director of Marketing Real Estate Operations

Volunteers of America National Services (VOANS)•Alexandria, VA

19d•$107,000 - $119,000•Remote

About The Position

Volunteers of America National Services (VOANS) is seeking a Director of Marketing Real Estate Operations to lead marketing strategy and execution for their national affordable housing portfolio. This role is responsible for driving occupancy and revenue, developing and administering national marketing and leasing standards, and collaborating with various teams to ensure brand consistency and performance improvement. The position requires a strong understanding of multi-family marketing, digital marketing, and affordable housing regulations.

Requirements

Three (3) – five (5) years of experience in multi-family marketing and leasing, including at least three (3) years in a leadership role; affordable housing (HUD, LIHTC) and multi-site experience strongly preferred.
Proven success driving occupancy and revenue in both lease-up and stabilized environments, including turnaround of underperforming assets.
Working knowledge of Fair Housing regulations, affirmative fair housing marketing (AFHMP), and HUD/LIHTC occupancy and waitlist requirements.
Expertise in digital marketing (paid search and social, SEO, ILS management, reputation management) with accountability for advertising budgets and ROI.
Strong analytical and reporting capabilities; proficiency with property management software (RealPage OneSite, Yardi, or comparable), CRM systems, and marketing analytics platforms.
Bachelor's degree in Marketing, Business, Real Estate, or related field, or equivalent experience.
Revenue mindset with the ability to connect marketing initiatives directly to occupancy, retention, and NOI performance.
Excellent written and verbal communication, with the ability to develop compliant, conversion-focused copy and present results to executive leadership.
Ability to coach and inspire geographically dispersed site teams and collaborate across departments.
Excellent organizational and time management skills; able to work independently, manage multiple projects, and deliver results on deadline.
Ability to work flexible hours.
Ability to travel is required.

Responsibilities

Lead marketing strategy and execution for all properties in lease-up, from pre-leasing through stabilization, with accountability for meeting absorption schedules and stabilization timelines.
Develop property-specific lease-up marketing plans, budgets, pre-leasing targets, and outreach campaigns in coordination with Development, Asset Management, and Property Management.
Provide focused marketing support to properties with occupancy challenges, including Focus and Watchlist properties under the VOANS three-tier performance monitoring system.
Analyze property performance, market trends, and competitive data to recommend pricing, concessions, and traffic-generation tactics for underperforming assets.
Develop and administer national marketing and leasing standards, procedures, and tools, ensuring consistent implementation and Fair Housing compliance across the portfolio.
In collaboration with VOANS Communications Department build and protect the VOANS brand, ensuring consistent positioning, visual identity, messaging, and quality across all communities, collateral, websites, and digital channels.
Conduct marketing audits and onsite reviews to test execution against standards and establish best practices.
Establish, track, and improve marketing and leasing KPIs, including occupancy, pre-leased percentage, traffic by source, lead response time, closing ratios, renewal conversion, and cost-per-lease.
Set annual KPI targets, monitor monthly performance, and drive year-over-year improvement at the property, regional, and portfolio levels.
Coordinate with the Director of Maintenance on policies where leasing and maintenance intersect, including unit turn standards and timelines, make-ready processes, model unit and tour path presentation, and curb appeal.
Align vacancy readiness expectations with maintenance unit turn KPIs so demand generation and physical unit availability move together, particularly during lease-ups.
Train and coach site teams in sales skills, CRM/lead management, and leasing best practices, in partnership with the Housing Quality and Training team.
Build trusting relationships with Property Management leadership, Community Administrators, Asset Management, and Resident Services; communicate VOANS standards through site visits and tailored communications.
Provide regular updates and recommendations to housing leadership; maintain working relationships with lenders, investors, and agencies on lease-up progress and occupancy recovery plans.
All other job-related projects as assigned.