Director of Marketing, Purification and Pharma Analytics
Thermo Fisher Scientific•Pleasanton, MA
•Onsite
About The Position
The Director of Marketing will lead the Purification and Pharma Analytics (PPA) marketing organization to achieve business objectives and accelerate growth by aligning marketing strategy, commercial activation, and demand generation. This leader will work across a matrixed organization to translate business priorities into clear plans, coordinated execution, and measurable outcomes. This role requires a strategic and execution-oriented leader who can connect customer insight and market dynamics to drive go-to-market execution. Success in this role is transforming PPA Marketing into a workflow-led engine that equips commercial teams to drive value-based selling and delivers high-impact content across the customer journey.
Requirements
- Bachelor’s degree required; advanced degree in life sciences, marketing, business, or a related field preferred.
- 8+ years of progressive marketing experience in life science tools, diagnostics, or other supplier to industrial manufacturing processes.
- Proven experience leading global or divisional marketing teams in a matrixed organization.
- Strong track record in go-to-market strategy, portfolio positioning, demand generation, and commercial activation.
- Experience partnering with Sales, Product Management, R&D, regional teams, and business leaders to drive alignment and execution.
- Strong analytical and commercial acumen, with the ability to use market and funnel metrics to guide decisions.
- Strong communicator, able to convey sophisticated ideas in a clear, concise manner both verbally and in writing; comfort in business and technical discussions
- Strong ability to influence and lead change across a matrixed organization.
- Experience with digital marketing, content strategy, and marketing performance measurement.
- Commercial leadership experience preferred.
- Ability to travel up to 30% globally.
Responsibilities
- Define and drive a clear marketing strategy across the Purification and Pharma Analytics product portfolio.
- Lead and develop a high-performing global market development team.
- Monitor market trends, customer needs, and competitive activity, and adjust strategies as needed.
- Establish marketing and commercial pipeline performance metrics, and recommend actions needed to achieve annual operating plan targets.
- Lead cross-business and divisional initiatives that support successful commercialization of new products and expansion of existing technologies.
- Ensure content strategy, including launch packages, collateral, and sales tools, is aligned to workflow GTM, customer journey stages, and the needs of relevant commercial teams.
- Apply Molecule Intelligence and other market data to guide commercial targeting toward high-value, actionable accounts and molecules.
- Measure enablement effectiveness through field adoption, opportunity progression, and commercial outcomes.
- Lead development of integrated marketing programs that build awareness, educate customers, strengthen preference, and create demand.
- Guide development of positioning, messaging, branding, and sales enablement tools to support product launches and adoption of new product introductions.
- Partner with product management, R&D, application data generation teams to guide development of scientifically credible marketing content that supports customer education, solution evaluation, and progression across the customer buying journey.
- Use funnel and commercial performance to improve customer progression, program effectiveness, and marketing investment.
Benefits
- Competitive remuneration
- Paid time off
- Holiday pay
- Annual incentive plan bonus
- Healthcare
- 401k retirement savings plan
- Charitable gift matching
- A choice of national medical and dental plans, and a national vision plan, including health incentive programs
- Employee assistance and family support programs, including commuter benefits and tuition reimbursement
- At least 120 hours paid time off (PTO)
- 10 paid holidays annually
- Paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave)
- Accident and life insurance
- Short- and long-term disability
- U.S. retirement savings plan
- Employees’ Stock Purchase Plan (ESPP)
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What This Job Offers
Job Type
Full-time
Career Level
Director
