Director of Marketing Operations

Huntington National Bank•Columbus, OH

1d•$125,000 - $255,000•Onsite

About The Position

The Director of Marketing Operations is responsible for leading the operational backbone of the marketing organization—turning strategy into scalable, efficient, and compliant execution. This role owns the end‑to‑end marketing operating model, ensuring teams can move faster, work smarter, and deliver measurable impact while operating within a regulated environment. This leader oversees marketing execution frameworks, process design, intake and prioritization, capacity planning, and the day‑to‑day operational rhythm that enables high‑performing marketing teams. The Director partners closely with marketing leaders, technology, legal, risk, and external vendors to ensure marketing operations are modern, integrated, governed, and built to scale.

Requirements

10+ years of experience in marketing operations, marketing execution, marketing technology, or large‑scale marketing delivery.
Bachelor’s Degree

Nice To Haves

Proven leadership experience in a matrixed and/or regulated environment.
Deep experience designing and leading marketing operating models, workflows, and execution frameworks.
Strong understanding of marketing technology ecosystems (workflow, automation, DAM, analytics, CRM, campaign management).
Demonstrated success driving change management, adoption, and behavior change at scale.
Ability to balance strategic thinking with hands‑on operational problem solving.
Exceptional stakeholder management, communication, and influence skills across marketing, technology, legal, and risk partners.
Experience leading teams and vendors through complex process, technology, or operating model transformations.

Responsibilities

Marketing Operations Strategy & Operating Model Define and lead the enterprise marketing operations vision, roadmap, and operating model aligned to business priorities. Translate marketing strategy into repeatable, scalable execution through clear processes, roles, and workflows. Act as a strategic thought partner to marketing leadership on how to scale execution without scaling headcount.
End‑to‑End Marketing Execution Lead enterprise marketing execution from intake to delivery, ensuring clarity, accountability, and on‑time outcomes. Establish standards for planning, briefing, timelines, and delivery across marketing teams and channels.
Process Design, Optimization & Automation Design and standardize scalable, end‑to‑end marketing processes that improve speed, quality, consistency, and transparency. Identify friction points and operational inefficiencies; implement process improvements and automation to reduce manual effort. Champion AI‑enabled workflows and operational automation to unlock productivity and quality gains.
Marketing Technology & Enablement Partner with marketing and technology leaders to consistently evolve and optimize the operational processes and platforms to create an ecosystem of well‑integrated, well‑adopted platforms. Ensure tools and workflows are designed with the end user in mind to drive adoption and sustained usage.
Governance, Risk & Controls Embed governance, controls, and approval frameworks into marketing processes in partnership with Legal, Risk, and Compliance. Ensure marketing workflows are audit‑ready, well‑documented, and aligned to enterprise policies. Reduce operational and compliance risk through clear ownership, automation, and disciplined execution models.
Change Management & Adoption Lead change management for new processes, tools, and operating models across the marketing organization. Develop training, communications, and enablement plans that drive adoption and sustained behavior change. Serve as a unifying force across teams during periods of transformation, growth, or organizational change.
Vendor & Partner Management Oversee vendor and partner management related to marketing execution and operations. Ensure external partners align to internal processes, standards, timelines, and governance expectations.