Director of Marketing

Mills Properties•St. Louis, MO

About The Position

The Director of Marketing is responsible for developing and executing marketing strategies that drive qualified traffic, support leasing performance, and enhance brand positioning across a multifamily housing portfolio. This role partners closely with Operations and onsite teams to align marketing initiatives with property-level goals, market conditions, and customer experience standards. Reporting to the Vice President of Operations, this role focuses on marketing strategy, digital performance, training, and platform optimization to support leasing teams and improve overall portfolio performance. Pay based on experience

Requirements

Bachelor’s degree in marketing, business, or related field
7–10+ years of marketing experience, with at least 3–5 years in multifamily housing
Proven experience managing digital marketing strategies and platforms
Strong understanding of CRM systems and marketing technology
Experience training and supporting distributed teams
Data-driven mindset with strong analytical skills
Excellent communication and leadership abilities
Experience with platforms such as RealPage, Knock CRM, Yardi, or Entrata

Nice To Haves

Background in portfolio-level marketing strategy
Familiarity with reputation management and online leasing tools

Responsibilities

Develop and implement portfolio-wide marketing strategies to drive traffic, occupancy, and brand awareness
Oversee campaign planning including digital advertising, SEO/SEM, ILS optimization, email, and social media
Ensure consistent brand standards across all properties and marketing channels
Analyze market trends, competitor positioning, and customer insights to inform strategy
Oversee property marketing platforms, including websites, listings, and reputation management
Optimize performance across ILS platforms and digital channels
Partner with vendors and internal teams to improve lead generation and conversion performance
Ensure accuracy and consistency of property data across all systems
Serve as the primary owner and subject matter expert for RealPage systems, including Knock, CRM, and OneSite
Oversee system configuration, workflow optimization, and ongoing enhancements to support leasing and marketing efforts
Drive adoption and proper usage of CRM tools across all communities, ensuring alignment with company standards
Partner with Operational Leaders and RealPage support teams to troubleshoot issues, implement upgrades, and improve system functionality
Ensure seamless integration and data flow between platforms (lead management, guest cards, reporting, etc.)
Develop and deliver training programs for onsite teams related to marketing tools, CRM usage, and lead conversion best practices
Support onboarding and continuous education for leasing teams
Create playbooks, guides, and resources to improve marketing execution at the property level
Track and analyze key marketing metrics including traffic, lead-to-lease conversion, cost per lead, and ROI
Provide regular reporting and insights to Operations and executive leadership
Use data to recommend optimizations and strategic adjustments
Partner with Operational, Revenue Management, and Training leaders to align strategies
Support new developments, lease-ups, and repositioning efforts