Senior Director of Marketing Operations

Direct Travel

About The Position

We are seeking a transformational Senior Director of Marketing Operations to architect and scale our global marketing systems infrastructure as we grow towards a billion-dollar enterprise. This is a strategic leadership position responsible for global systems integration, lifecycle governance, data architecture, and building the marketing technology foundation for scale. This role sits at the intersection of Marketing, Sales, and Data, and will be responsible for building a scalable, globally integrated marketing technology ecosystem.

Requirements

15+ years in Marketing Operations, Revenue Operations, or Marketing Technology leadership
Deep expertise in enterprise Marketo architecture and administration
Proven experience managing global marketing automation team
Salesforce integration governance experience
Experience scaling marketing databases from six to seven figures
Demonstrated success building lifecycle and routing frameworks
Experience with evaluating, implementing, and maintaining MarTech systems

Nice To Haves

M&A integration experience strongly preferred

Responsibilities

Global Integration & Multi-Instance Consolidation
Lead integration of global HubSpot instance into enterprise Marketo environment
Consolidate multi-region marketing automation system into a unified architecture
Define global governance framework for campaigns, lifecycle stages, routing, and reporting
Establish scalable processes for multi-product, multi-region operations
Marketing Automation & Platform Leadership
Own enterprise Marketo instance, including architecture, governance, performance, and optimization
Ensure scalable campaign execution infrastructure for a database expected to grow from 100K to 1M+ contacts
Oversee data hygiene, segmentation, suppression, and compliance standards (GDPR, CAN-SPAM, etc.)
Martech Architecture & Integrations
Architect and maintain integrations between Marketo, Salesforce, and broader marketing technology stack
Evaluate, select, and implement marketing technologies aligned to revenue objectives
Partner with GTM Ops, IT, and Data teams to ensure system integrity and performance
Build documentation, governance, and reporting frameworks
Build scalable integrations to support 4x ARR growth
Revenue Lifecycle Governance
Design and govern global lead lifecycle model
Own routing logic, SLAs, and handoffs between Marketing and Sales
Standardize attribution framework aligned to revenue reporting
Drive pipeline integrity and marketing contribution visibility
Data Architecture & Reporting
Define marketing data model in alignment with Salesforce and enterprise data warehouse
Establish scalable reporting of top of funnel performance
Ensure data accuracy, compliance, and audit readiness
Team Leadership & Buildout
Manage a Marketo Specialist
Develop roadmap to scale marketing operations team as company grows
Recruit and develop future operations talent