Director of Marketing Operations

BODYBAR Pilates HQ•Fort Worth, TX

21d•Hybrid

About The Position

BODYBAR Pilates is a rapidly growing boutique Pilates franchise delivering high-energy, community-focused reformer Pilates experiences. We are seeking a strategic, systems-oriented Director of Marketing Operations to lead the execution engine of the marketing department. This role is responsible for building and managing the processes, planning frameworks, and cross-functional alignment that ensure marketing initiatives are delivered effectively, on time, and with measurable impact. Reporting to the Vice President of Marketing, this leader will oversee marketing workflow, campaign execution, performance reporting, and team coordination across creative, digital, and social functions. The ideal candidate is an operationally minded marketing leader who thrives on creating clarity, driving accountability, and transforming complexity into scalable systems that support franchisee success and brand growth.

Requirements

Bachelor’s degree in Marketing, Communications, or a related field; Master’s degree preferred.
7+ years of experience in marketing, marketing operations, or cross-functional project leadership in a multi-location or franchise environment
Experience supporting marketing in a franchise or multi-location consumer brand environment strongly preferred.
Proven experience building and improving processes, workflows, and planning systems that increased team efficiency and execution quality
Demonstrated success leading cross-functional initiatives with multiple stakeholders and competing priorities
Strong understanding of how creative, digital, and social marketing functions operate (without needing to own channel execution)
Experience establishing campaign planning rhythms, roadmaps, and capacity management in a rapidly growing organization
Prior people management required
Proficiency with project management and collaboration tools (Asana, Monday.com, Google Workspace, BI/reporting tools such as Power BI, etc.)
Operational mindset with a focus on structure, clarity, and execution
Strong systems thinker who can design scalable ways of working
Excellent prioritization and organizational skills in a fast-paced environment
Ability to drive accountability and follow-through across teams
Skilled at cross-functional communication and alignment
Confident decision-maker who can balance competing demands
Collaborative leader who supports team development and performance
Comfortable navigating change in a growing organization
Ability to maintain a consistent brand voice across various formats and platforms.
Passion for health, fitness, and boutique wellness brands; familiarity with Pilates is a plus.

Responsibilities

Own the marketing planning and execution framework across national campaigns, promotions, partnerships, and franchisee-facing initiatives.
Translate strategic direction from the VP of Marketing into clear project plans, timelines, deliverables, and ownership assignments across the marketing team.
Serve as the primary integrator across marketing functions (creative, digital, social) to to align sequencing, dependencies, and on-time delivery across all marketing channels, including email, in-app experiences, loyalty, web, paid and organic social, and other digital and print touchpoints.
Maintain and govern the master marketing calendar, ensuring visibility into priorities, dependencies, and capacity.
Oversee the marketing planning and cross-channel execution of systemwide retail campaigns and product launches, ensuring alignment with the retail team’s merchandising strategy and franchisee support initiatives.
Establish and lead a scalable marketing request intake and prioritization system that balances internal and franchise needs, streamlines demand management, and ensures resources are aligned to highest-impact initiatives.
Build and scale marketing workflows, tools, and systems that drive efficiency, accountability, and consistent execution.
Diagnose and remove operational bottlenecks across campaign development, asset production, and cross-functional handoffs.
Establish clear roles, ownership, and standardized handoff points across internal teams and external partners.
Develop documentation, SOPs, and playbooks that create repeatable, system-wide marketing execution processes.
Establish and oversee campaign tracking frameworks that define clear objectives, timelines, ownership, and success metrics.
Synthesize inputs from channel owners and external partners into executive-level performance summaries that drive visibility and informed decision-making.
Lead recurring campaign reviews and execution retrospectives to identify operational improvements and strengthen future delivery.
Ensure marketing initiatives are delivered on time, aligned to strategic objectives, and supported by clear, cross-functional execution plans.
Directly manage members of the marketing team, providing prioritization support, workload balancing, and execution accountability.
Foster a culture of clarity, ownership, and operational excellence within the marketing department.
Partner closely with Operations, Learning and Development, Franchise Development, and Retail/Procurement partners to ensure marketing initiatives are aligned, feasible, and well-coordinated.
Serve as the primary escalation point for timeline conflicts, resource constraints, and cross-functional execution challenges.
Support the VP of Marketing by overseeing day-to-day execution, enabling greater focus on brand strategy and growth initiatives.
Define and maintain integrated timelines, milestones, and deliverable frameworks that incorporate agency and vendor contributions across campaigns.
Establish clear expectations for scope, deadlines, and cross-functional dependencies for agency-supported initiatives, in partnership with internal stakeholders.
Ensure external deliverables are aligned with overall campaign plans and launch readiness, coordinating cross-functionally with internal channel owners to support cohesive execution.
Present campaign plans, performance updates, and operational improvements to leadership as needed.
Act as a professional, communicative representative of the marketing team when working with franchisees, vendors, and cross-functional stakeholders.
Perform other duties as assigned.