Director of Marketing, New Product Launches, Inline Products

Lupin Pharmaceuticals•Franklin Township, NJ

79d•$190,000 - $230,000

About The Position

Lupin is comprised of a fast growing, innovative and robust team of manufacturing, Research and Development and commercial divisions. Together these entities make up the generic and branded U.S. business. Lupin has a significant generic pipeline, and a branded focus on women's health. Our first Research and Development facility in the US is located in Coral Springs, Florida which focuses on generic and branded orally inhaled and nasal drug products. Somerset, New Jersey is home to one of Fifteen commercial manufacturing sites globally and the only commercial manufacturing facility in the United States for Lupin, as well as additional Research and Development teams. Lupin is prided on being people-focused and centered around how impactful we are with our customers. Dollars are not a measure of success but rather the people we help along the way. The Director of Marketing - New Product Launches and Inline Products plays a critical role in Lupin's US Generics division. This position leads strategic marketing efforts for both new product launches and inline products, ensuring cross-functional alignment and execution excellence. The Director collaborates with R D, Supply Chain, Manufacturing, and Sales to drive successful commercialization and sustained market performance. The role also includes post-launch analysis, development of performance metrics, and creation of dashboards to inform senior leadership.

Requirements

BA/BS degree in Science, Business or Marketing (MS in Marketing or MBA preferred).
A well rounded professional with 10+ years' experience in the Generic Rx pharmaceutical industry to include 2 or more years of leadership in an organization of similar or greater complexity and revenue size.
Strong leadership skills, high energy, and a passionate champion for the business with an ability to quickly establish credibility throughout the organization.
Strong analytical skills, prior experience working with forecasts, analyzing market research results to turn data into actionable insights, and a strong focus on business analytics as a means to improve and grow the business.
Excellent organizational and communication skills and an ability to work with diverse internal and external constituents.
Demonstrated ability to prioritize, plan and execute multiple short- and long-term projects, while meeting all deadlines.
Strong ability to identify/anticipate opportunities, challenges and road blocks, while maintaining a solutions-focused approach and develops plans accordingly.
Demonstrated understanding of the pharmaceutical industry and marketing principles.
Familiarity with regulatory framework for pharmaceutical products is desirable.
Working knowledge of competitive intelligence sources such as IQVIA, IPD Analytics, PriceRx, Analysource (among others) and company financial filings etc. for commercial assessment purposes.
Proficiency in computer technology including the Microsoft suite of tools (Outlook, Excel, PowerPoint, Word and Teams).
Highly skilled in all forms of communication (i.e. oral, written, presentation) at team, peer and executive levels.

Nice To Haves

MS in Marketing or MBA preferred
Experience with data analytics software such as Tableau, Qlike and/or Power BI is desirable but not required.
Familiarity with regulatory framework for pharmaceutical products is desirable.

Responsibilities

Works closely with the Sales and Marketing team to develop Rx Generics strategy to achieve sales objectives (market share, sales and margin) which correlates to successful product launches, increases market penetration and profitability on the new and inline product portfolio.
Provides market intelligence and insight to establish strategic and tactical marketing plans.
Develops programs to differentiate Lupin Pharmaceuticals Generics from the competition.
Establishes strategy and implements activities for generic product launches to meet market share, volume and revenue objectives.
Key marketing team member for strategic initiatives, which could include REMS, development of Institutional Marketing materials, Specialty Pharmacy among other initiatives and projects.
Establishes and maintains a network of secondary and primary research information in support of planned Generic products to develop product launch plans and strategies.
Monitors Generic competitors' business and launch activities.
Maintains a close working relationships with his/her peers to devise and execute an integrated commercial strategy.
Maintain a comprehensive understanding of the current generic market landscape for all products in the portfolio.
Lead continuous improvement efforts across the department.
Creation and production of department specific Reporting/Analytics/Dashboards