Director of Marketing - Functional Foods

Melaleuca • Idaho Falls, ID

33d

About The Position

Reporting to the Senior Vice President of Marketing - Innovation, This Director of Marketing will help architect the future vision of the VFL – Functional Foods and Healthy Snacking category and implement a cohesive and overarching marketing strategy for all of Melaleuca’s Food related products both domestically and internationally. Responsibilities include all aspects of brand management and strategy that support strategic business objectives. The major job duties will include contributing to the achievement of revenue and profit goals and P&L management, management of brand creation throughout all stages of product development (concept to end-of-life) to develop exclusive, compelling wellness brands that create exceptional customer affinity and loyalty. The individual will also be responsible for partnering cross-functionally with sales, finance, operations, R&D, market research and other functions necessary to accomplish strategic goals, preparing and presenting marketing plans, business forecasts, and other initiatives to drive business results. The individual will also manage the global marketing of assigned brands throughout all the phases of the product life cycle, ensuring global consistency of brand positioning/story, pricing strategy, and launch strategies for assigned brands/products. This leader will also be reasonable for the development and management of marketing team members.

Requirements

• The Director of Marketing will be a strong leader of people with an open and direct style who practices participative management, adaptability and team building; they will strive for continued personal development and growth.
• Ability to relocate to Idaho Falls, ID (Relocation Assistance available)
• Educational Background, Bachelor’s degree required
• Strong communication skills (written and verbal); the willingness to travel as needed
• At least 8+ years of total Marketing experience in Consumer Packaged Goods (consumables) with deep subject matter expertise around Healthy Snaking and/or Functional Foods.
• At least five years of experience in Marketing a high growth consumer package goods brand
• A natural orientation for continuous improvement and problem solving.
• A collaborative approach and willingness to engage in an environment of active idea sharing.
• Sharp organizational skills and the ability to multi-task in a fast-paced environment.
• The ability to produce consistent quality under deadline pressure while paying careful attention to detail.
• Self-motivation and a strong sense of ownership and accountability
• Ability to maintain confidentiality of sensitive areas.
• A demonstrated successful track record is required in the following: Traditional CPG Brand Management Non Traditional consumer marketing (guerilla, influencers, cause, event, electronic, direct response etc.) Web based consumer marketing New Product Innovation and Product Management Marketing Team development

Nice To Haves

• Specific industry experience in managing one of the following categories: Health and Wellness, Sports Nutrition are a preferred skill set.
• Multi-channel experience is critical; ideally direct, customer service orientation in Mass Market, Grocery, Internet, and Natural Food channels is preferred.
• In addition, the individual will have successfully influenced and worked with resources across cross functional departments including R&D, Sales, Creative Services, Operations, and Finance.
• He/she will possess over 8 years of progressive marketing leadership experience in more challenging and fiscally responsible positions.

Responsibilities

• Help create and support compelling products that are differentiated from the competition in a meaningful way that establish repeat customers.
• Effectively partners with cross-departmental teams to manage marketing projects, new product development, and product updates for product portfolio.
• Establish a solid understanding of Melaleuca’s products and their points of differentiation and be able to communicate those differences in a compelling way.
• Develops strategies for improving presentation of current products through product pages, and other mediums.
• Track and analyze program successes, quickly adjusting for continuous improvement.
• Assist as assigned with other product-related marketing events and strategic initiatives.
• Support and live the mission of Melaleuca.
• Improve the overall customer experience.
• Building the brand (positioning, creative, communication, etc.)
• Generating consumer trial, repeat, and loyalty
• Creating web based consumer influence
• Strengthen product lines (strategic role, positioning, profitability, etc.)
• Drive product innovation and product system innovation by driving consumer insights as well as enabling and applying Consumer Relations expertise.
• Injecting Consumer Insights, Marketing Plans, into the planning process used by other departments
• Sharing Consumer Insights, Marketing Plans with the Melaleuca Community
• Working closely with the Director of Marketing over VFL – Supplements and Sr. Brand Manager of VFL Sports Nutrition, VPs of Sales, VP of International and Product Development on growth creation strategies
• Participation in key customer meetings and sales meetings

Benefits

• Flexibility is a must in this position; you'll become a part of a fast-paced team dedicated to a feel-good lifestyle brand committed to changing lives.
• Like the rest of Melaleuca, we are proud to be part of a values-driven organization that treats employees with respect.
• Our employees and their families enjoy company parties and countless discounts around the community.
• We implement a very real open-door policy, and all employees are on a first-name basis—it feels more like a family than a multi-national corporation.
• Forbes has consistently named Melaleuca as one of America's Best Employers , and one of America's Best Employers for Women .
• USA Today recognized Melaleuca as one of America's Best Stores and one of America's Most Trusted Brands for 2025, a testament to our quality products and customer service.
• Excellent Compensation In addition to a competitive wage, we offer comprehensive benefits for our full-time employees that include all you would expect plus some remarkable surprises, such as a longevity bonus.
• Right here on-site, we provide a fitness center, free concierge service, and an employee restaurant.

What This Job Offers

• Job Type: Full-time
• Career Level: Director