Director of Marketing & Communication

Rawhide Youth Services•New London, WI

4d•Onsite

About The Position

The Director of Marketing & Communications leads the organization’s brand, voice, and visibility through a strategic, integrated marketing and communications approach. This role translates the mission into compelling stories and campaigns that strengthen reputation, increase engagement, and drive measurable results in fundraising, awareness, and community impact. The Director ensures clarity, credibility, and emotional connection across all marketing and communications efforts.

Requirements

Minimum of 5 years of experience in marketing, communications, or brand leadership
Proven experience leading teams and managing multi-channel campaigns
Strong background in storytelling, content strategy, and brand management
Experience collaborating with executive leadership and cross-functional stakeholders
Data-driven mindset with strong analytical and decision-making skills
Excellent written and verbal communication skills

Nice To Haves

Experience in nonprofit, fundraising, or mission-driven organizations preferred

Responsibilities

Lead annual marketing and communications planning and campaign prioritization
Align marketing initiatives with fundraising, awareness, and organizational priorities
Advise executive leadership on messaging, positioning, and reputational considerations
Lead, coach, and develop a high-performing marketing and communications team
Set clear priorities, roles, and performance expectations
Foster collaboration, accountability, and creative excellence
Oversee all major campaigns, including fundraising, awareness, and brand initiatives
Approve key messaging, creative direction, and storytelling
Ensure cohesive communication across email, web, social media, print, and media channels
Manage public relations and external communications
Serve as the lead on sensitive, high-visibility, or crisis communications
Protect and enhance the organization’s public image and credibility
Oversee digital marketing strategy, including website, email, social media, and online campaigns
Monitor analytics and reporting to demonstrate return on investment and impact
Continuously optimize engagement, reach, and conversion
Manage the marketing and communications budget
Oversee agencies, consultants, and external vendors to ensure quality and alignment
Maintain Professional and Technical Knowledge
Maintain Staff Job Results
Protects the Credibility of the Rawhide Mission
Contributes to Team Effort