Marketing & Communication Specialist

The Bernard Group Inc•Chanhassen, MN

4h•Onsite

About The Position

The Bernard Group is looking for a Marketing & Communication Specialist to join our team. In this role, you will help preserve and enhance the TBG brand by developing and executing marketing and communication strategies that support our clients, prospects, employees, and business partners. This position is responsible for creating and launching digital and print campaigns, maintaining marketing platforms, and developing compelling content across multiple channels. You will collaborate with internal teams and external vendors to ensure consistent messaging, strong brand presence, and effective marketing initiatives that align with TBG’s business objectives. Shift available: Monday through Friday 8:00 am – 5:00 pm, with 3 days in the office which is located in Chanhassen, MN.

Requirements

a Bachelor’s degree in Business, Marketing, Communications or related field
2–5 years of marketing or communications experience
intermediate knowledge of WordPress for web content development
working knowledge of InDesign to make edits and modifications
advanced knowledge of Excel, Word, PowerPoint and/or Google documents
able to effectively communicate, both verbally and in writing. Strong interpersonal skills including, demonstrated listening skills and the ability to present ideas and thoughts concisely and effectively both internally and outside the organization
willing to admit when you make a mistake (it happens to the best of us)
fiercely loyal to both our customers and team
trustworthy, reliable, and easy to get along with
enthusiastic and eager to take on new challenges
adaptable and willing to wear whatever hat gets the job done

Nice To Haves

strong storytelling and marketing instincts
takes initiative and thrives in a fast-paced environment
strong organizational and project management skills
ability to manage multiple priorities simultaneously
strong written and verbal communication skills
detail-oriented with a passion for quality and brand consistency
collaborative mindset with the ability to work across departments

Responsibilities

understand TBG’s products, services, and value proposition in order to support the needs of the retail sales team
develop marketing strategies, objectives, and plans that include targeted multimedia marketing and communication programs
define strategy, scope of work (SOW), objectives, timelines, and required resources for each marketing initiative
manage multiple complex projects simultaneously while prioritizing work based on business needs
assess and maintain TBG’s website and social media platforms to ensure they remain current, accurate, and aligned with brand strategy
monitor competitors and industry trends to identify opportunities for marketing and communication improvements
identify, interview, and manage freelance designers or creative resources when external support is needed
manage vendor relationships, contracts, NDAs, timelines, and budgets associated with marketing initiatives
collaborate with vendors, media contacts, and internal administrators to coordinate video production, multimedia campaigns, and digital initiatives
provide direction and feedback to internal teams and external partners while collaborating with leadership and key stakeholders
make updates and improvements to the TBG website using WordPress and other web tools
edit and update marketing collateral, presentations, and advertisements using InDesign and other design tools
monitor digital platforms and assist in developing responses and messaging across social media and communication channels
create or modify promotional graphics, artwork, and layouts in Photoshop and InDesign when appropriate
plan and manage the content and layout for the company-wide quarterly newsletter, including requesting and editing contributions
evaluate and enhance client and visitor experiences within TBG headquarters by ensuring brand alignment throughout key spaces
capture professional photos or coordinate photographers/videographers for company events, product development, and production highlights
manage and maintain marketing assets including licenses and royalty waivers
identify case studies, client stories, and events that showcase TBG’s capabilities for use in marketing campaigns
collaborate with Talent Acquisition to ensure TBG’s brand is accurately represented in recruitment efforts
produce and analyze web analytics and campaign performance reports to improve engagement and results
support additional marketing and communication initiatives as requested by leadership