Director of Marketing & Business Development (Hospice)

ProCare Hospice of Nevada•Las Vegas, NV

4d•Hybrid

About The Position

The Director of Marketing & Business Development is responsible for driving the growth and development of ProCare Hospice's adult and pediatric hospice and ProCare Continuum palliative care service lines. This includes creating and implementing a comprehensive business development strategy to increase patient admissions, strengthen community and professional referral relationships, and establish ProCare Hospice as a leader in hospice and palliative care services. The Director will collaborate with leadership to develop strategic growth plans, ensuring alignment with ProCare’s mission, vision, and values while fostering a compassionate and credible image in the community.

Requirements

Must be a sales professional, where relationship-building skills (listening, understanding, helping to identify appropriate solutions, and closing) have been proven
One year of experience is preferred in hospice or health services, to assure understanding of hospice care and the overall continuum of care for hospice patients
Must possess ability to communicate verbally and physically to potential residents and referral sources.
Must be flexible in meeting evening and weekend requirements
Successful completion of a background check pursuant to NRS 449.188 and NRS 179A.100 along with a pre-employment drug screen and physical, TB testing, previous employment and reference checking, and an MVR (may include verification of education)
Read, speak, write, and understand the English language
Must be able to handle frequent interruptions
Must be able to cope with emotionally charged situations encompassing patients, families, and other caregivers
Must be able to work independently, effectively managing time for maximum results
Must have reliable transportation, a valid driver’s license, and current auto insurance

Nice To Haves

One year of experience in hospice or health services is preferred

Responsibilities

Fosters and maintains an effective working relationship between peers, professional staff, and other personnel within the community
Has a solid understanding of basic hospice regulations, levels of care and admission criteria
Remains up to date on both Federal and State regulations as they change and promptly educates referral sources to changes in the regulations when necessary
Leads, manages, and supervises the marketing team
Collaborates with leadership to develop and execute growth strategies, including defining target goals and milestones
Builds and maintains relationships with hospitals, physician offices, SNFs, assisted living facilities, group homes, and other referral sources to increase qualified referrals
Meets or exceeds the minimum monthly goals as established from time to time, and tracks and reports progress on these goals during weekly and monthly leadership meetings
Leads efforts to increase community awareness of ProCare's services by coordinating educational initiatives, events, and campaigns
Works closely with leadership and Board to develop growth strategies and evaluate outcomes
Organizes and delivers presentations to educate referral sources and the community about Company services, addressing common misconceptions and highlighting Company’s unique value
Mentors team members to strengthen referral partnerships and ensure a high standard of professionalism and compassion
Uses the CRM software and community resources to research and identify referral sources and marketing opportunities in the community
Has the ability to create new relationships by constantly seeking out new referral relationships and opportunities in the communities served
Maintains an accurate book of business within the company CRM database including updates on daily, weekly, and monthly visits as well as ensuring accurate referral source information within the database
Ensures that all marketing materials are current and up to date with ProCare policy and current regulations-notifies management if any marketing material is out-of-date or incorrect
Plans for, and achieves monthly goals for referral contacts and admissions
Is proactive, organized, timely and appropriately persistent in pursuing leads and follow-up
Gathers data on patient referrals to assist with the admission process when requested
Demonstrates ability to problem-solve and make decisions by assessing situations and considering alternatives, seeking guidance and direction as necessary, utilizing proper chain of command
Demonstrates effective time management skills by coordinating activities to achieve maximum productivity and efficiency, willingness to adjust or revise work schedules as requested
Stays current with all mandatory agency and regulatory requirements
Ability to make “cold calls” by telephone and in person
Completes assigned projects within specified time frames
Has excellent listening skills and ability to understand and empathize with patients, their families, and the professional referral community
Works with the Admissions team to ensure that patient admissions are completed in a timely and accurate manner. (This could include attending the admission, obtaining consents, obtaining attending physician certification of terminal illness and other admission duties to be assigned, when necessary)
Coordinates effective community education programs to increase community awareness on the hospice benefit and to help generate qualified referrals
Directs and/or assists with the coordination of community awareness events including health fairs, health care mixers, and ProCare sponsored community events
Maintains a positive attitude, energy, enthusiasm, initiative, fortitude, perseverance and follow-through with leads and referral sources within the community and always projects a positive, compassionate image as a representative of ProCare Hospice of Nevada
Other duties as assigned
Adheres to patient rights, abuse reporting, and confidentiality policies
Attends scheduled staff meetings and in-service training
Adheres to the departmental dress code requirements related to personal grooming and attire
Participates in Performance Improvement activities as requested
Demonstrates reliability by making every attempt to report to work on time, providing proper notification for absence or tardiness and follows policies related to time off requests
Assumes responsibility for on-going personal development and continuing education
In the case that a company credit card is issued, this position is required to maintain accurate spending logs, tracking receipts and reasons for purchases. (Expenses must be entered into the system as required by accounting)
Is able to work within the specified marketing budget, seeking approval for any requests to go over allotted budget amount
Able to manage confidential information
Seeks guidance from higher authority as needed