Director of Marketing - Athletics

Abilene Christian University•Abilene, TX

6d•Onsite

About The Position

This position reports to the Executive Associate Athletics Director for External Operations. The Director of Marketing - Athletics is responsible for developing and leading comprehensive annual marketing and fan engagement strategies for assigned sports. This includes establishing goals and objectives to support attendance, ticket sales, fan engagement, revenue generation, and overall athletics department visibility. The role involves collaborating on integrated campaigns, developing student promotional plans, and working with Abilene Christian Sports Properties to fulfill corporate sponsorships. The position also oversees game day operations and event management, including supervising staff and student interns. A key aspect of the role is maintaining a strong Christian commitment and supporting the university's mission.

Requirements

Bachelor’s degree required
Two to five years of experience progressively responsible experience in collegiate athletics, professional sports, entertainment, marketing, promotions, fan engagement, or a related field.
Strong Christian beliefs and values.
Ability to establish and nurture strong relationships.
Approach to assignments that are creative and well thought out.
A high degree of self-motivation.
A basic understanding of college athletics at the NCAA Division I level.
Commitment to quality.
Strong organizational skills and an ability to organize multiple tasks, meet deadlines, and coordinate diverse events, while maintaining a courteous and professional attitude.
Impressive communication skills—written, verbal, non-verbal.
Demonstrated experience supervising, mentoring, and developing staff and student employees.
Positive attitude, committed to excellence and continued growth, high energy, outgoing and relational.
Excellence in attention to details.
Knowledge of NCAA, conference and ACU rules and regulations.

Nice To Haves

Master’s degree preferred

Responsibilities

Develop and lead the comprehensive annual marketing and fan engagement strategy for assigned sports, establishing goals and objectives that support attendance, ticket sales, fan engagement, revenue generation, and overall athletics department visibility.
Collaborate with the Executive Associate AD for External Operations to develop integrated campaigns that support athletics department objectives.
Develop and execute a student promotional plan by communicating and forming relationships with campus Student Life, Social Clubs and student organizations.
Work in conjunction with Abilene Christian Sports Properties to implement and fulfill all corporate sponsorships.
Develop campaign strategies utilizing email, social media, digital advertising, traditional media, campus marketing, community outreach, in-venue promotion, and other appropriate channels.
Establish game-specific marketing and promotional objectives based on attendance goals, opponent, audience, promotions, ticket inventory, and department priorities.
Work with creative services to develop all advertising media for both external and internal audiences.
Coordinate game day experience, including the preparation of game day scripts to be used and followed by PA announcer and other game day personnel.
Identify opportunities to leverage athletics events, teams, student-athletes, coaches, and department initiatives to increase the visibility and awareness of ACU Athletics.
Develop and maintain a comprehensive annual game day promotional calendar, including themes, activations, promotions, student initiatives, community engagement, and sponsor integration.
Evaluate game day attendance, engagement, promotions, and fan experience and implement strategies to improve future events.
Coordinate with Student Life staff on game day promotions and themes targeted to students.
Identify key games for student activation (rivalries, conference openers, special promotions, etc.).
Collaborate with student organizations, SGA, and residence life to promote attendance.
Assist in organizing on-campus appearances by teams.
Work with the General Manager to develop in-game features and promotions that can be sold to corporate sponsors.
Ensure that all corporate sponsor inventory items are fulfilled.
Recruit, train and supervise all employees necessary to provide a high-quality game day experience.
Schedule workers for sound, video board, in-game promotions, and marketing tables as available at athletics events.
Provide contest reports, season reports, and annual report to Deputy Director of Athletics, Executive Associate AD for External Ops and coaches.
Assist in the successful completion of special athletics related events (NCAA national and regional competitions, conference tournaments, and outside events held in ACU Athletic venues).
Supervise the marketing coordinator and graduate assistant.
Supervise undergraduate student interns.
Recruit and train all student event staff.
Prepare work schedules and assignments for student workers.