Director of Marketing and Communications

AVMA•Schaumburg, IL

14d•$110,000 - $125,000•Hybrid

About The Position

American Veterinary Medical Association (AVMA) Administrative Services, LLC (LLC) provides access to professional liability insurance, life and disability coverage, financial services, as well as other important benefits to the 111,000+ members of the AVMA. Partnering with the CEO, the AVMA Marketing team and the Third Party Administrator TPA partner, the Director of Marketing and Communications is responsible for developing and executing the marketing strategy, a results-based marketing plan in support of key Trust Association marketing and communication initiatives focused on promoting offerings available through the AVMA Administrative Services to AVMA members, their employees and family members. The Director of Marketing and Communication will also facilitate the unified messaging and branding for all offerings, while managing the messaging for all Trust resources, publications, marketing campaigns, email automation, website content, direct mail, social media, press releases, and convention messaging. The goal of the Director of Marketing and Communications is to align the organization’s brand with the greater AVMA, coordinate a unified message across the offerings and improve the message, effectiveness and efficiency of the overall marketing and communication efforts to help support deeper penetration and growth and serve as the “voice” of the AVMA Administrative Services, LLC. The Director of Marketing and Communications will also partner with the Member Experience Team and other key team members and subject matter experts to assess and implement improved processes, marketing and communication. This is a full-time hybrid position that may require no more than 20% travel.

Requirements

7-10 years of professional marketing, communications, advertising or public relations experience, with not-for-profit experience a plus
Skilled and experienced at effectively managing projects in a creative environment
Strong writing skills
Strong reporting and analytical skills
Creative, with demonstrated ability bring creative ideas to fruition through writing and project development
Excellent interpersonal skills
Motivated self-starter, able to work well both independently and as a team member
Experienced in development and execution of direct marketing, advertising or branding campaigns
Strong orientation toward service to others
Able to handle multiple priorities simultaneously
Strong collaborative skills
Must be able to travel on behalf of the association as required
Must be able to work outside of normal business hours as required
Commitment to building AI capabilities and leveraging best practices

Responsibilities

Develop and manage the creation, management, oversight and strategy of an integrated marketing strategy and budgets for AVMA Administrative Services, LLC’s communication and marketing campaigns, sponsorships, events and initiatives.
Work with TPA, Trust, and AVMA staff to identify marketing goals; develop and manage marketing plans to achieve those goals; recommend tactics and audiences for each; collaborates with internal and external partners to ensure LLC’s objectives/ goals and related deliverables are on target, message, and budget;
Manage all facets of marketing campaigns, including direct mail, email, advertising, and other promotional materials/vehicles targeted to AVMA members and the profession, including copy writing, proofreading, vendor management (printer / mail services), and overall project management;
Monitors effectiveness of marketing initiatives, and provides reports to CEO and team, Marketing and relevant program partners detailed analytics and response rates;
Oversee all aspects of the Trust activities related to convention, tradeshows and state and local VMA engagement activities. Coordinate with other staff to ensure that booth space is reserved and work with contractors. Coordinate staffing and pre-show marketing efforts, and collaborate with partners to ensure booth content, collateral and presence best represent the Trust and align with AVMA Family;
Responsible for the marketing messaging, coordinating and aligning performance management across all partners and sponsorships
Keeps abreast of developments in the veterinary profession, association marketing and management, and related public perceptions and concerns;
Performs other marketing and branding duties as assigned