Director of Marketing and Communications

University of Arkansas • Fayetteville, AR

2d

About The Position

The Director of Marketing and Communications provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus. This position plans, organizes, directs, and evaluates the operations of the Marketing and Communications unit and supervises professional staff responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions. The position is responsible for developing, implementing, and assessing comprehensive marketing and communications strategies that support online academic degree programs, professional and workforce development programs, and related initiatives. The Manager ensures alignment with university branding standards, policies, and strategic priorities and serves as a senior advisor to Global Campus leadership on marketing and communications matters. Regular, reliable, and non-disruptive attendance is an essential job duty, as is the ability to create and maintain collegial, harmonious working relationships with others.

Requirements

• Master’s degree in Marketing, Communications, Public Relations, Journalism, or a related field or Bachelor’s Degree with at least seven (7) years of professional experience in marketing
• Minimum of seven (7) years of progressively responsible experience in marketing and communications
• Minimum of five (5) years of experience supervising marketing-related professional staff
• Demonstrated experience developing and implementing strategic marketing initiatives
• Experience managing budgets and coordinating vendor services
• Knowledge of marketing strategy, branding principles, and integrated communications practices
• Knowledge of supervisory principles and performance management
• Ability to exercise independent judgment and decision-making within established policies
• Ability to plan, organize, and manage multiple projects simultaneously
• Ability to analyze data and prepare reports to support strategic decision-making
• Ability to establish and maintain effective working relationships across organizational units

Nice To Haves

• Professional experience in marketing or enrollment management in higher education, public-sector, or similarly complex organizations
• Experience supervising creative and digital marketing professionals
• Experience with website content management systems, digital analytics tools, and performance reporting
• Experience in marketing adult, online, or professional academic or workforce development programs

Responsibilities

• Provides advanced-level management and strategic direction for marketing, communications, and digital initiatives within Global Campus.
• Plans, organizes, directs, and evaluates the operations of the Marketing and Communications unit
• Supervises professional staff responsible for marketing-related web design, graphic design, organic social media, and web content management, and other related functions.
• Responsible for developing, implementing, and assessing comprehensive marketing and communications strategies that support online academic degree programs, professional and workforce development programs, and related initiatives.
• Ensures alignment with university branding standards, policies, and strategic priorities
• Serves as a senior advisor to Global Campus leadership on marketing and communications matters.
• Create and maintain collegial, harmonious working relationships with others.

Benefits

• The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.

What This Job Offers

• Job Type: Full-time
• Career Level: Director