Senior Director of Marketing Communications and Development
About The Position
Southern Oregon Goodwill Industries Faster than a campaign deadline. Stronger than a fragmented brand message. Able to align retail traffic, donor engagement, and community visibility in a single strategic plan. Look. In the conference room. In the store. In the community. It’s a campaign. It’s a press release. It’s the Director of Marketing and Communications. The Mission Southern Oregon Goodwill is seeking a strategic marketing leader who leads and directs execution of enterprise marketing and community engagement strategy in direct alignment with organizational priorities and mission impact. This role operates in a strategic leadership capacity by providing direction, guiding implementation, and developing team capability. You lead the plan. You direct execution. You achieve defined performance goals. Cape optional. Accountability required.
Requirements
- Bachelor’s degree in marketing, Communications, Business, or related field preferred. Equivalent experience considered.
- 7–10 years of progressive marketing experience.
- 3–5 years leading teams and managing budgets.
- Experience leading integrated, multi-channel marketing initiatives.
- Experience creating measurable growth in traffic, engagement, or revenue.
- Strong written and verbal communication skills.
- Experience with media relations and public representation.
- Demonstrated ability to manage competing priorities and lead cross-functional initiatives.
Nice To Haves
- Experience in retail, nonprofit, or multi-location environments preferred.
Responsibilities
- Strategic Leadership & Execution Lead development and execution of the annual marketing and communications plan
- Establish clear quarterly priorities and maintain a 1–2 year strategic view
- Establish and maintain brand positioning and messaging standards
- Direct campaign planning and oversee execution, measurement, and refinement
- Budget & Performance Accountability Lead annual marketing budget planning
- Establish measurable performance goals across campaigns, retail promotions, events, and digital channels
- Monitor performance data and adjust tactics to improve outcomes
- Provide performance reporting and insights to executive leadership
- Retail & Brand Impact Partner with Retail leadership to drive store traffic, sales growth, and campaign execution
- Ensure consistent in-store messaging across all locations
- Direct execution of integrated marketing initiatives across channels
- Maintain brand standards and compliance
- Digital & Public Visibility Provide direction for social media presence and digital engagement
- Oversee content strategy and performance metrics
- Lead initiatives to improve engagement, reach, and conversion
- Direct media relations and brand narrative
- Fundraising & Community Engagement Lead development of communication plans that strengthen donor loyalty
- Provide marketing leadership and support for fundraising events
- Align event messaging with mission impact and revenue objectives
- Team Leadership Lead, develop, and evaluate marketing team members
- Set clear expectations and performance standards
- Build bench strength and close capability gaps
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What This Job Offers
Job Type
Full-time
Career Level
Director
