Senior Director of Marketing & Communications

Marsh McLennan • Madison, NY

15h • Hybrid

About The Position

Our not-so-secret sauce: Award-winning, inclusive, Top Workplace culture does not happen overnight. It is a result of hard work by extraordinary people. The industry’s brightest talent drives our efforts to deliver purposeful work and meaningful impact every day. Learn more about what makes us different and how you can make your mark as the Senior Director of Marketing & Communications for the Northeast Region. Marsh McLennan Agency (MMA) provides business insurance, employee health & benefits, retirement, and private client insurance solutions to organizations and individuals seeking limitless possibilities. With offices across North America, we combine the personalized service model of a local consultant with the global resources of the world’s leading professional services firm, Marsh McLennan (NYSE: MRSH). A day in life: As the Senior Director of Marketing and Communications, you will manage a dynamic team while leading strategic marketing initiatives designed to drive brand and revenue growth as well as expand market presence in the Northeast region of Marsh McLennan Agency. Your role will involve collaboration across multiple teams and execution of campaigns during a period of rebranding.

Requirements

• Bachelor’s degree in marketing, Communications, Public Relations, or related field; MBA preferred.
• Minimum 10 years of marketing experience, preferably in insurance, financial services, banking, or professional services.
• At least 5 years of team management experience.
• Demonstrate ability to lead, develop, and influence cross functional teams.
• Demonstrate expertise in leveraging AI technologies and machine learning applied in a marketing capacity.
• Proficiency with marketing databases, CRM tools, and digital marketing platforms.
• Strong strategic thinking, project management, and multitasking skills.
• Excellent verbal and written communication, with persuasive presentation abilities.
• You must be able to travel up to 20% of the time.

Responsibilities

• Develop and implement marketing and communication strategies tailored to the Northeast market, including audience targeting, key messaging, and channel selection.
• Ensure consistent application and evolution of the company’s brand identity across all materials and communications.
• Plan, execute, and measure multi-channel marketing campaigns (digital advertising, social media, email, events, PR) to drive customer acquisition, engagement, and retention.
• Oversee digital marketing including website location-page management, SEO, SEM, social media, and online advertising, staying current with industry trends and technologies.
• Develop and manage a content strategy delivering compelling, relevant content across blogs, articles, videos, whitepapers, and other formats to engage target audiences.
• Lead the creation and delivery of standard and customized communications for clients and prospects, continuously improving processes and content to support growth.
• Conduct market and competitive research to identify trends and opportunities; use data analytics to evaluate marketing effectiveness and inform decisions.
• Recruit, mentor, and develop a high-performing marketing team, foster innovation, collaboration, and professional growth.
• Manage the marketing budget to optimize resource allocation and ROI, monitor, and report on key performance indicators.
• Collaborate with internal stakeholders (senior executives, sales, product management) and external partners (agencies, vendors) to align marketing efforts with business goals.
• Work closely with the national marketing and communications team to leverage nationally created assets, content, best practices, and workstreams.

Benefits

• Generous time off, including personal, learning and development and volunteering.
• Tuition reimbursement and professional development opportunities
• Hybrid work
• Charitable contribution match programs
• Stock purchase opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Number of Employees: 5,001-10,000 employees